Adidas Starts an Inquiry to Alleged Harassment by Ye
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Adidas confirmed it is opening an inquiry in response to allegations of abuse he made to Yeezy staff members while working with the company.
Ye reportedly exposed his workers to pornographic and sexually explicit content. It continued for a while. Ye would show the material during staff meetings with Yeezy and target the female employees. Adidas promised to look into the issue.
The business, though, still needs to confirm its assertions. The anonymous group made the accusations against Ye in a published Rolling Stones piece. Adidas also committed to resolving the issue.
“It is currently unclear whether the accusations made in an anonymous letter are true. However, we take these allegations very seriously and have decided to launch an independent investigation of the matter immediately to address the allegations,” said the company.
The story also mentioned a group that wrote to Adidas with complaints about how senior executives disregarded their accusations. The Adidas employees accused the authorities of delaying in taking action and refusing to provide an apology to the harassed individuals.
Adidas is still waiting on a response from Ye’s side on the accusations made against the singer. The probe comes after Ye’s employment with the firm was terminated due to his anti-Semitic comments.
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Adidas terminating the contract with Ye
Many people urged to “cancel” Ye after he made antisemitic comments. Numerous businesses, including Adidas, dissolved their alliance with Ye due to the calls.
Companies like Gap and Foot Locker also opted to let Ye go, resulting in him suffering billions of losses. Adidas resigned in October, calling his behavior “unacceptable, hateful, and dangerous.”
“Ye’s recent comments and actions have been unacceptable, hateful and dangerous. And they violate the company’s values of diversity and inclusion, mutual respect and fairness,” said Adidas.
“After a thorough review, the company has decided to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect,” it added.
“This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022. Given the high seasonality of the fourth quarter. In addition, Adidas is the sole owner of all design rights to existing products and previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022,” the statement explained.
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Not tolerating violent behavior
Adidas further stated that the brand does not support violent conduct. However, the company intends to investigate the matter as Ye performed the activities while still partnering with the business.
“He (Ye) has, in years past, exploded at women in the room with offensive remarks. And would resort to sexually disturbing references when providing design feedback. So this type of response from a brand partner is one that Adidas employees should never be subjected to. Nor should Adidas leadership ever tolerate,” said the letter addressed to the company.
“No wonder he didn’t want senior business managers in the room. He wanted to continue to use his power to violate you quietly. And threaten your role and existence within the team,” it added.