Economic Insider

Experts Share Tips to Get Through the Christmas Shopping Season

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Even though December is still months away, American retailers have already begun advertising their Christmas promotions.

Businesses are already decking out their businesses with Christmas trees, playing holiday music, and advertising bargains that will run from now until January next year.

Leading companies in the market have already started to provide Christmas deals and bundles that should persuade customers to buy their goods.

With all these deals available, customers may find it challenging to navigate. Target has its “Deal Days,” Walmart has “Rollbacks and More,” Best Buys has “Flash Sale,” and Amazon has “Prime Day Event.” Planning and making an accurate evaluation are the only ways to navigate the complex Christmas market.

In addition, businesses have enough to offer clients because of additional inventory that has stayed unsold due to the pandemic and the current economic depression the nation is going through.

As a result, economists predict that there will be more bundles, discounts, and deals in the future, making it harder for customers to decide what to buy and what not to.

Moreover, because of inflation, shoppers are even more drawn to discounts.

Customers will be pleased to hear Adobe’s announcement that a third of online items will be put on sale. What are typical consumers supposed to do when presented with various offers?

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Checking the price history

The pricing history should always be checked before making a purchase. When making any purchases, this rule should be maintained. People tend to ignore this during promotion and assume there has been a significant price cut.

Instead of waiting for the regular price, they act quickly and purchase. Prior to advertising a product as “on sale,” retailers typically hike its price.

“Just because it’s a sale doesn’t mean it’s a good sale,” said Edgar Dworsky, a consumer advocate.

In order to view the past prices of things on Amazon, Dworsky urges customers to use internet tools like Camel Camel Camel and Honey.

Customers could utilize the tools to create price drop notifications, enabling them to identify products with genuine price drops.

Wait for better offers on clothing

According to Ashok Lalwani, garment prices drop as the holiday shopping season arrives. As a result, if you can wait to buy a jacket now, you’ll probably be able to get one for cheaper later on.

Also, as the season progresses, prices for winter goods often decrease.

Lalwani says that the price decrease is the result of businesses wanting to get rid of their excess inventory at the end of the calendar year so they may start the next with a fresh selection of apparel because fashion trends shift.

 “We expect the broader marketplace to be more promotional through the end of the holiday season,” said a finance chief.

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Black Friday electronics and toys are cheaper

According to analysts, the ideal time to buy toys and gadgets will be on Black Friday. Salespeople will probably stick to this because they are already used to customers expecting huge price reductions on Black Friday.

If they don’t, they run the danger of losing the repeat business of shoppers who frequent the shops during that time in search of cheaper products.

“Consumers will no longer expect those deals in future years (and retailers will struggle to) entice consumers to their stores on future Black Fridays,” added Lalwani.

Photo Credit: Mark Makela 

Source: CNN

Opinions expressed by Economic Insider contributors are their own.

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