By: Zach Miller
Finding a respite from today’s hectic lifestyles is often a challenge. After a crazy workday or long workweek, many time-crunched homeowners and tenants enjoy relaxing at home with family and/or friends. In fact, outdoor entertaining, outdoor games, and gardening are becoming increasingly popular across the United States.
Of course, every outdoor activity often involves substantial amounts of gear. Outdoor game equipment, gardening tools, and multiple bags of soil all need a home. Lawnmowers, weed eaters, tools and toolboxes, pool maintenance chemicals, and other miscellaneous items also need dedicated spots.
Fortunately, Keter’s sustainable storage sheds can easily conquer these challenges. In fact, this respected global outdoor lifestyle solutions provider offers sheds that meet multiple size and design criteria. Equally importantly, each rugged, resin-based shed is built to withstand harsh weather conditions ─ for many years.
Keter’s High-Quality Outdoor Lifestyle Products
Keter’s diverse outdoor lifestyle products enjoy an excellent reputation in the global marketplace. Along with the company’s outdoor furniture collection, Keter offers a line of quality storage sheds and versatile garden boxes. Every product offers contemporary styling that fits with varied outdoor landscapes.
Equally importantly, Keter’s outdoor lifestyle products are built to last. Fabricated of a quality resin blend, these products can tolerate often-harsh outdoor weather while retaining their good looks.
Finally, Keter’s outdoor products are sustainably built, with each product containing an ever-increasing percentage of recycled content. In addition, each Keter product is 100 percent recyclable. Together, these practices help reduce the company’s global environmental impact while contributing to the solution.
Keter CEO Alejandro Pena Prioritizes Product Innovation
Since 2018, Keter Chief Executive Officer (CEO) Alejandro Pena has guided this global organization forward. With 25 years in the consumer product marketplace, he brings a history of consistent revenue growth and enhanced profitability to his role. Alejandro Pena continues to build on that impressive track record, transforming a family-owned company into a prominent global consumer products supplier.
Today, Alejandro Pena continues to implement Keter’s successful expansion strategy. With product innovation at the forefront, the company’s product development team brings a steady flow of consumer lifestyle products to the global marketplace.
To reach customers in over 100 countries and with consumers’ varied buying channel preferences, Alejandro Pena uses an evolving omnichannel marketing strategy. This proven approach continues to drive Keter’s enhanced profitability.
Snapshot of Keter’s Quality Storage Sheds
Well-built, durable storage sheds are worth their weight in gold. Keter’s United States customers can choose from long-lasting polypropylene resin sheds that are maintenance-free. In addition, the sheds’ integrated UV protection prevents sun rot that could occur with substandard storage sheds.
Small, medium, and large shed configurations cater to customers with differently-sized yards. Equally importantly, Keter’s storage sheds have striking good looks. With an attractive wood-like finish and feel, these sheds won’t crack, peel, or fade.
Every Keter shed package includes drillable and paintable walls, clear windows, and flooring. Sturdy hardware and optional specialty shelves and accessories can help organize the shed’s interior. Finally, every Keter shed carries a manufacturer’s warranty.
Innovative DecoCoat FinishGains Marketplace Attention
Keter’s creative, resourceful product team often brings innovations to the marketplace. In 2023, the team introduced the industry-leading DecoCoat finish. Which features an attractive wood-look along with certain texture and color combinations.
Selected Keter products contain ultraviolet protection that minimizes visible marks and scratches. Today, Keter’s storage sheds, storage containers, benches, and certain products include the DecoCoat refinements.
Keter’s 10 Shed Models Appeal to Varied Needs
Keter’s wide-ranging storage shed collection features multiple styles, sizes, and price points. Each shed features quality resin construction and durability.
Signature Collection Sheds
Keter’s Signature Collection sheds integrate innovative DecoCoat finishes. Signature Collection sheds are available in a striking Walnut or Ashwood smooth-grained finish. Small, medium, and large sheds are available.
Artisan Sheds
Keter’s gray-toned Artisan sheds feature DuoTech technology for weather resistance. These low-maintenance sheds include a limited lifetime warranty. Select a small, medium, or large shed to meet specific space requirements.
Oakland Sheds
Keter’s gray-hued Oakland sheds feature a wood-like appearance and feel. Customers can easily personalize their shed by drilling and/or painting the walls as needed. Choose from a large shed or two compact model sizes.
Cortina Sheds
Keter’s gray-colored Cortina sheds feature EvoTech™ technology for impressive weather resistance and durability. Choose from small, medium, and large sheds to fit space parameters.
Newton Sheds
Keter’s gray Newton sheds feature EvoTech™ fabrication for high durability and weather resistance. Large or small sheds are designed for varied space needs.
Newton Plus Sheds
Keter’s gray Newton Plus sheds offer maximum storage along with customizable assembly. Six large sizes are available.
Darwin Sheds
Keter’s Darwin sheds are available in two colors. The structures are fabricated from EvoTech™ materials for superb durability. Darwin sheds offer user-friendly assembly.
Factor Sheds
Keter’s brown Factor sheds feature rugged resin construction and a wood-like finish. Choose from small, medium, or large sheds for varied size yards.
Manor Sheds
Keter’s gray Manor sheds are ideal for small-sized yards. These sheds feature sturdy resin construction and easy assembly.
Space-Saving Sheds
Keter’s compact sheds are ideal for small patios, gardens, and even boat docks. Each shed features a sleek, modern design and resin construction.
Alejandro Pena Prioritizes Sustainability and Product Innovation
Keter Chief Executive Officer Alejandro Pena has long been a champion of sustainability. Today, Keter’s industry-leading sustainability strategy integrates an increasing percentage of recycled materials in total production. Keter’s 100 percent recyclable products also help decrease the company’s impact on the environment. The company’s multiple manufacturing facilities are also making steady progress on their “zero waste to landfill” goals.
Along with his sustainability focus, Alejandro Pena embraces ongoing product innovation. In fact, Keter estimates that 30 percent of its product sales will result from new product introductions in 2025. These added product offerings, combined with Keter’s existing product lines, will help attract increasingly sophisticated 21st-century consumers.
Maintaining a Favorable Competitive Position
In Alejandro Pena’s view, sustainability and product innovation will together enable Keter to maintain its competitive position. “We are a business driven by innovation and a leading company in our industry…We lead by example and live by the values of being good to the environment as well as to our communities. Not only because it’s the right thing to do, but because I also believe that it will be a source of competitive advantage over the long term.
“We will continue to see markets evolve as consumers are increasingly aware of what’s good for the environment. Consumers are going to demand companies be socially responsible, and we need to be at the forefront of this in our industry,” Alejandro Pena concluded.
Published By: Aize Perez
