Since it was revealed that the metaverse brought the virtual reality concept closer to real-life than expected. It became the hottest subject online. The hype persevered a couple of months later, sparking Ipsos’ curiosity.
Ipsos is a Paris-based market research firm. The excitement of the metaverse prompted it to create a survey on behalf of the inter-governmental body World Economic Forum. This is currently hosting its annual Davos conference in Switzerland. The subject of the this proved to be an inescapable topic, even among panelists.
The survey revealed that the metaverse is widely recognized as 52% of more than 21,000 adults across 29 countries. This shared that they were familiar with the metaverse. In addition, 50% of them had positive feelings about engaging with it in daily life.
Feeling About Metaverse
Five countries stood at as two-thirds or more of the respondents had positive feelings about the metaverse. Everyone asked about using this daily. Then the countries that scored the highest were China, India, Peru, Saudi Arabia, and Colombia. China scored the highest with 78% expressing positive feelings toward the metaverse, while India followed at 75%.
In a surprising twist, countries that boasted the highest incomes scored the lowest scores. Only one-third of respondents sharing China’s sentiments. Japan had the lowest score with 22%, while the United Kingdom (26%), Belgium (30%), France (31%), and Germany (31%) followed. The countries were also less familiar with the metaverse.
Regarding familiarity, Turkey led at 88%, showing that most of the country had ties with the metaverse. India followed at 80% in front of China (73%) and higher-income country, South Korea (71%). Poland scored the lowest with 27%.
Developing countries like South Africa, China, and India also echoed the same sentiments. When surveyed on areas of life they believe the metaverse would most impact. Virtual learning, entertainment, digital socializing, and applications like remote surgery were tipped to make a significant impact. On the other side of the poll, Japan, Belgium, and France had the lowest percentages.
A report in April from cryptocurrency exchange Gemini showed that developing countries. This show more enthusiastic about crypto and blockchain. Pointing out that half the respondents in India, Brazil, and the Asia Pacific region purchased their first cryptocurrency last year.