Economic Insider

Compounding New Business Growth Online: The Power of Comprehensive National and Local SEO for Startups, SMBs & Enterprise Brands

Image Commercially Licensed from: DepositPhotos

In the ever-evolving digital landscape, businesses, whether local or national, are constantly seeking strategies to amplify their online presence and drive meaningful sales opportunities. The intersection of comprehensive national SEO and local SEO marketing emerges as a powerhouse capable of propelling businesses to new heights by tapping into high-intent sales pipelines and achieving high-velocity sales. This dual approach caters to not only the nuances of local markets but also positions brands for success on a national and even global scale.

The Dynamics of National SEO

National SEO serves as the bedrock for businesses aspiring to expand their reach beyond local boundaries. It involves optimizing a website’s structure, content, and backend elements to appeal to a broader audience. For national brands, this means crafting a digital strategy that resonates with diverse consumer segments and ensures visibility on a national scale.

Broader Reach, Targeted Impact:

National SEO allows businesses to cast a wide net of coverage, reaching audiences across the country. This broader marketing reach is complemented by targeted SEO strategies that ensure the content speaks directly to the needs and preferences of specific demographics.

Establishing Authority:

Building authority in the digital realm is crucial for national brands. Through comprehensive national SEO, businesses can enhance their online reputation, foster trust, and position themselves as industry leaders – especially with headline news stories featured on reputable websites.

Scalability:

The scalability of national SEO for startups to enterprise brands empowers businesses to adapt to changing market dynamics. Whether expanding product lines or entering new markets, a well-optimized national SEO strategy ensures seamless scalability.

Nurturing Local Markets with SEO Precision

While national SEO lays the foundation for expansive growth, local SEO fine-tunes strategies to cater to the unique requirements of individual markets. Local SEO is indispensable for businesses with a physical presence or those aiming to tap into the specific needs of local consumers.

Hyper-Local Targeting:

Local SEO allows businesses to hyper-target audiences based on geographical proximity. This precision ensures that businesses are visible to potential customers in their immediate vicinity, driving foot traffic and local engagement.

Enhanced Visibility on Search Engines:

Leveraging local SEO techniques optimizes a business’s visibility on search engine results pages (SERPs) when users search for products or services in their local area. This increased visibility translates into higher conversion rates.

Building Community Relationships:

Local SEO is not just about digital visibility; it’s about building lasting relationships within the community. Through localized content and engagement, businesses can become an integral part of the local fabric.

Intent Sciences: Empowering Businesses for Long-Term Growth

Navigating the complexities of both national and local SEO demands expertise, strategy, and a relentless commitment to staying ahead of the curve. Enter Intent Sciences, a top-rated SEO agency that specializes in creating, executing, managing, and scaling SEO strategies for businesses across the spectrum.

Why Intent Sciences?

Proven Track Record: Intent Sciences boasts a track record of catapulting businesses to the top of search engine rankings, driving organic traffic, and increasing conversion rates while driving over $1 billion in revenue for them.

Tailored SEO Solutions: The agency understands that every business is unique. Intent Sciences crafts customized SEO strategies that align with the specific goals and challenges of each client.

Future-Proof Growth: By leveraging cutting-edge techniques and staying abreast of industry trends, Intent Sciences ensures that businesses not only succeed in the present but also thrive in the future.

In conclusion, the symbiotic relationship between comprehensive national SEO and local SEO strategies is a game-changer for startups and businesses of any size looking to unlock exponential business growth. By harnessing the expertise of top SEO agencies like Intent Sciences, businesses can transform their SEO efforts into a formidable growth machine, propelling them to success on both local and national stages.

Published by: Nelly Chavez

How Straw and Wool Hat Company is Shaping Hat Culture in Phoenix

In a city known for its scorching desert sun and vibrant cultural scene, one local hat company is on a mission to change the way Phoenicians and beyond embrace classic headwear. Straw and Wool Hat Company, a passionate and innovative brand founded in February 2020, has quickly become a staple in the Phoenix Valley, redefining the hat-wearing culture and breathing new life into this timeless accessory.

From its humble beginnings at a monthly marketplace highlighting black-owned businesses, Straw and Wool Hat Company has risen to prominence, becoming a symbol of style, community support, and affordability. With a commitment to excellence and a vision to redefine classic hat fashion, the company has achieved notable milestones, including winning the prestigious Black Entrepreneurs Day in 2021 and being honored as the ESPN Champion Black Business Recipient in 2023.

 Straw and Wool Hat Company

Photo Credited to: ESPN’s Champion Black Business

The company’s mission extends beyond creating remarkable hats; it’s about shaping the culture of Phoenix and the broader community. Straw and Wool Hat Company aims to make it normal to see someone walking down the street in a classic hat, and they believe that this simple change can create a profound shift in energy and perception.

Founder’s Vision

“We want to change the culture in Phoenix and beyond, where it will be normal to see someone walking down the street in a classic hat. It creates a different energy when you see classic hats. Phoenix is in the middle of a Renaissance of sorts, and we feel the hats just add to that spirit. You feel different when you wear a classic hat, and people have a different perception of you with that small change. So far, we have seen an amazing response to the new store,” says Henry and Ali, founders of Straw and Wool Hat Company.

A Hat Store Unlike Any Other

What sets Straw and Wool Hat Company apart is its commitment to inclusivity and affordability. The company’s founders understand that classic hats have been around for centuries, but they aim to make them accessible to everyone. With an array of hat designs that cater to the everyday consumer, they are reimagining how hats fit into modern wardrobes.

The company takes pride in its North American manufacturing partnerships, enabling them to bring high-quality products to market faster than their competitors. This commitment to craftsmanship and affordability has positioned Straw and Wool Hat Company as the largest black-owned hat company in America.

Community Involvement and Philanthropy

Straw and Wool Hat Company’s ethos goes beyond fashion. They are deeply rooted in the community, with a philanthropic arm that supports local initiatives. Every Saturday, once a month, the company donates proceeds to a local nonprofit, demonstrating their dedication to giving back.

Moreover, the company operates a community marketplace next door to their flagship store, providing a platform for small businesses to sell their products and thrive. Their commitment to community growth and support is at the core of their identity.

D9 Limited Collection: Focused on Culture

Sourced photo

Among their unique offerings, the D9 Limited Collection stands out as a testament to the company’s dedication to culture and heritage. These semi-custom hats pay homage to historic black towns, bringing their rich history to the forefront of fashion.

A Vision for the Future

As Straw and Wool Hat Company continues to evolve, they see a future where classic hats are a staple in everyone’s wardrobe. Their mission remains unchanged: to bring a sense of style and pride to the Phoenix Valley and beyond while offering the best shopping experience and a variety of quality headwear and accessories.

With Straw and Wool Hat Company leading the way, the classic hat renaissance in Phoenix is in full swing. Through their innovative designs, commitment to affordability, and unwavering support for the community, they are inspiring a new generation to embrace the timeless charm of classic hats.

For more information about Straw and Wool Hat Company and their unique collection of classic hats, visit their website.

 

Stratton Equities Seeks Mortgage Loan Officers for Its Dynamic New Jersey Team: A Golden Opportunity in the Mortgage Sector

Image commercially licensed from Unsplash

In the face of a transforming mortgage industry landscape, Stratton Equities, a prominent nationwide private money and NON-QM mortgage lender, is witnessing substantial growth. While numerous mortgage loan companies grapple with challenges, Stratton Equities finds itself in the advantageous position of seeking new talent for their vibrant team. Rather than hastily filling positions, the company’s concentration remains firmly on quality, hunting for individuals who resonate with the company’s foundational principles and culture.

As a stalwart in the sector, Stratton Equities prides itself on its commitment to its team members. Recognizing that the company’s triumph is a mirror of its employees’ success, Stratton Equities consistently invests in their growth. This devotion extends to all team members, including management and the loan officers, who are essential elements of the company’s prosperity.

This commitment to quality and alignment doesn’t signify that Stratton Equities is not in recruitment mode. Quite the opposite, the firm is vigorously seeking seasoned Mortgage Loan Officers to join their headquarters in New Jersey. This presents an enticing opportunity for adept professionals looking for an energetic, supportive work setting that guarantees a wealth of direct organic daily leads, hands-on management training and support, niche mortgage loan programs with competitive pricing, and cutting-edge mortgage technology.

Stratton Equities’ winning formula for success hinges on dedication to clients, employees, and an innovative approach to the mortgage industry. They’ve forged a niche in the market by tailoring their private money loan programs for each distinct project investment need. Unlike other mortgage companies, Stratton Equities’ focus is on providing the most diverse range of nationwide niche mortgage programs in the industry. It’s a solution-focused approach that genuinely sets them apart.

Mortgage Loan Officers who align with the Stratton Equities team can anticipate an array of benefits and opportunities:

  • Stratton Equities provides Mortgage Loan Officers with inbound organic daily leads, thus minimizing the necessity for cold calling or prospecting.
  • Stratton Equities offers an incredibly competitive compensation plan, with first-year earning potentials ranging from $110,086.26 – $190,677.36.
  • Loan officers get access to a repository of nationwide private money and NON-QM mortgage loan programs under one roof, offering multiple solutions for borrowers.
  • The company proffers some of the lowest interest rates nationwide in private lending, commencing at 6.75%, and can pre-approve a loan within 24 hours.
  • Stratton Equities fosters career advancement and growth from within, enabling loan officers to embrace new challenges and responsibilities as they advance in their careers.
  • A dynamic work environment where you directly engage with prospective real estate investors, mortgage and real estate professionals, entrepreneurs, and borrowers.

By integrating with Stratton Equities, Loan Officers not just join a dedicated, innovative team but also contribute to the company’s legacy of assisting clients in navigating their mortgage needs.

Stratton Equities is not just seeking any candidates – they’re searching for the right match. They’re on the hunt for professionals ready to embrace more opportunities, to collaborate with a company that’s invested in their success, and to be a part of a team that’s revolutionizing the mortgage industry. For more information about Stratton Equities and to apply for a position, visit their websites at https://www.strattonequities.com and https://www.loanofficerscareers.com or email a resume to careers@strattonequities.com

Stay updated on Stratton Equities through their social media pages:

LinkedIn | Youtube | Facebook | Instagram | Twitter

Fulfilling the Financial Needs of America’s Small Businesses: Merchant Marketplace

Image commercially licensed from: Unsplash

 

In a world where entrepreneurship thrives and small businesses burgeon, access to funding remains an unyielding challenge. Banks, the traditional financial pillars, have unfortunately retracted their supportive hand, leaving a void that hinders growth for many budding enterprises. Since 2008, there has been a distinct decline in bank-funded support for small businesses. Yet, amidst these challenges, Merchant Marketplace has emerged as a beacon of hope for these vital contributors to the American economy.

Merchant Marketplace: The Bedrock of Funding for Small Enterprises

Merchant Marketplace isn’t just another fintech firm; it embodies a mission. Their raison d’être is to bridge the funding chasm faced by small businesses. When faced with the binary responses of ‘yes’ or ‘no’ from a bank, Merchant Marketplace is the reassuring ‘yes’ when others decline. Their commitment doesn’t end at approval; their process ensures that businesses get the capital they need, swiftly.

So how does Merchant Marketplace ensure this swift process? It begins with an uncomplicated application submission. Following this, there is a same-day underwriting process, ensuring fast approvals. This celerity in processing culminates in the disbursal of the required funds within a mere 24 to 48 hours. The commitment to speed is evident, echoing the digital-era mantra that time is of the essence.

But what truly differentiates Merchant Marketplace from other financial institutions? Their vision goes beyond mere transactional relationships. For them, your business isn’t just a set of financial metrics or a FICO score. They understand the inherent challenges of running a small business—the highs, the lows, and everything in between. Instead of punishing enterprises for their hard times, Merchant Marketplace lauds them for their resilience.

Commitment Beyond Capital

Six core principles guide the operations and ethos of Merchant Marketplace:

  • Next Day Capital: Recognizing the urgent need for capital, they ensure its provision when required.
  • Same Day Approvals: Speed is crucial, and Merchant Marketplace doesn’t dilly-dally.
  • The Best Customer Experience: Merchant Marketplace believes in fostering relationships, ensuring that every interaction is seamless.
  • Rated Highest in Class: A testament to their excellence in service and commitment.
  • Privacy and Data Security: In an age of digital vulnerability, they prioritize the safety of your data.
  • 98.5% Customer Satisfaction: Satisfaction isn’t just a metric; it’s a validation of their dedicated service.

The foundation of Merchant Marketplace rests on an understanding that each business has a unique story, filled with trials, tribulations, and triumphs. This ethos ensures they stand out in the financial ecosystem, ready and able to empower small businesses, enabling them to not only sustain but flourish.

Empowering a Legacy of Growth

Small businesses are often described as the backbone of an economy, and rightfully so. They create jobs, foster innovation, and add to the rich tapestry of the marketplace. In a challenging environment, Merchant Marketplace stands out as an ally for these businesses.

For entrepreneurs looking for that vital financial nudge to catapult their business to new heights, Merchant Marketplace isn’t just an option—it’s a trusted partner. Their rich legacy since 2008 stands as a testament to their commitment.

For a deeper dive into the world of Merchant Marketplace and to embark on a journey of financial empowerment for your business, you’re invited to explore their platform at www.merchantmarketplace.com.

Small businesses deserve champions, and Merchant Marketplace proudly dons that mantle. In a realm often dominated by giants, they ensure that every David has his sling, ready to take on the world.

Serhii Kukunin: “Success usually comes to those who are too busy to be looking for it” (Henry David Thoreau, philosopher)

In recent years, there has been dynamic growth in high technologies. The development of software has become increasingly important, as it is extremely necessary for communication between users and stakeholders in every sector of society. The impact of software is particularly noticeable in the healthcare industry, especially in medical insurance.

Many specialists are involved in the process of software development, but developers play a key role in writing programs. Additionally, they oversee the entire life cycle of software development. Serhii Kukunin, an expert-level software developer with 15 years of experience and the leader of large-scale international IT projects, knows firsthand about all the difficulties of this profession. He is currently working on one of these projects.

The text is about EasyHealth Inc., a leading startup in its field, which is a digital platform for distributing medical services based on technology. EasyHealth aims to achieve better health outcomes through medical expertise. One of the main services provided by EasyHealth is to support users in finding Medicare Advantage plans covered by private insurers and other Medicare supplements.

Under the technical leadership of Serhii Kukunin, EasyHealth has become one of the fastest-growing partners in the medical insurance industry. The start-up’s growth was also greatly facilitated by raising $135 million in equity and debt financing at the end of 2021. This has led to successful contracting with major health plans and provider groups including United Healthcare, Bright Healthcare and Alignment Health.

Our hero started his career with the company as an independent contractor in Ukraine. Despite the distance, Serhii did everything in his power to get the project off the ground. After 10 months of working with EasyHealth, he moved to the United States and officially became the company’s second technical employee.

Applying his technical expertise and knowledge, the Ukrainian programming genius developed all the main aspects from scratch, including defining the infrastructure, implementing the “Infrastructure as Code” solution, and monitoring the system using alarm signals. This played an important role in improving constructive solutions to meet business needs and transitioning the startup from a medical insurance agency to service provider for other agencies working in this direction.

Thanks to the high productivity and efficiency of the work process of Mr. Kukunin Ukrainian developer EasyHealth, the company began to expand. And when in May 2022 the company launched the AgenX project, Serhii readily agreed to take on the leadership of the new direction. As an integral member of the project team, he single-handedly led the roadmap. Within the first two weeks, he built the Proof of Concept based on his contribution to the first project, and then continued development, improving the quality processes of language, framework, logging and monitoring system, as well as the release process.

Working at the company for the third year, Serhii Kukunin not only continues to demonstrate exceptional professional abilities, but also skillfully applies his leadership qualities. When new tasks arose during the project implementation and the need to expand the team of programmers emerged, he not only recruited new team members himself, but also adjusted the process to support them. Serhii implemented methods that allow for flexibility in requirements without compromising quality, while maintaining stability and scalability in the production environment.

The position of the head of the technical group in the AgenX department has become another step up in his career. Today, he collaborates directly with the Chief Operating Officer and Co-Founder of the company, Aaron Schiff, overseeing all stages of product development – from participating in business discussions and priority meetings to providing feedback and recommendations that could improve the product.

EasyHealth Inc. became the third company on Serhii Kukunin’s impressive resume, following Matic Insurance Services and Spotlight Media Labs, where his extraordinary abilities and professionalism were one of the main reasons for their success. EasyHealth Inc. has no doubt reached its current level of technological innovation and reputation largely due to the technical competence and significant creative contribution in the early stages of the startup by a unique software developer and programming master from Ukraine, Serhii Kukunin, who made a name for himself.

 

Company Creation Machine Nobody Studios Proves to Be a Formidable Gamechanger in the Business Industry

The acceleration of innovation and development in our traditional practices and concepts remained constant through the years. What used to take years can now take minutes. The same can be said for business. There is no more room for Plans A, B and C. Only those that are fully adaptive and ever-evolving can succeed. Nobody Studios is a company creation business hinged upon this belief of constant disruption and adaptation.

Nobody Studios’ one-of-a-kind business model allows involvement in three ways – contributing either talent, influence or capital. First, anyone can suggest or propose any creative business ideas they might have or be part of one of the new companies being launched by Nobody Studios. Anyone can also help by raising awareness and increasing the visibility of Nobody Studios and its established companies. Finally, anyone can also choose to invest in Nobody Studios to claim a stake across all launched companies. The crowd-infused nature of the business keeps it sustainable and constantly evolving.

This unique paradigm can only work because of the values that Nobody Studios upholds and aspires to. With the abundance of venture ideas, scrupulous standards and guidelines should be applied to companies at the seed stage to ensure that every cent is spent efficiently. The organization focuses on quick, educated decision-making to produce fast and reliable results. 

Nobody Studios has seen success because of the importance also being placed upon the people, primarily since the framework heavily relies on them too. They recognize that people are the core of the organization. Nobody Studios also emphasizes accessibility and inclusivity. Anyone can bring forth their ideas and skills and contribute whatever they can. Feedback is always encouraged. Everyone’s involvement and contribution are honored with absolute transparency. Transparency, together with the other meticulous measures in place, fosters trust between everyone involved, both internally and externally.

The new perspective that Nobody Studios presented has proved attractive, as evidenced by the number of talented people choosing to join the organization. As a result, nobody Studios has already launched more than five companies at incredible speed, with three more ready to be launched. As of September 2022, Nobody Studios already has fourteen companies in development and is actively discussing exciting new company ideas for 2023. Overall, their portfolio’s growth is exponential; as a result, the network of investors is also multiplying.

True to its fast-paced culture, Nobody Studios already has a few exciting things lined up for 2023. Nobody’s office crowdfunding campaign is scheduled to launch soon, further expanding the reach and network of Nobody Studios. Their mission is to build 100 compelling and profitable companies over the next five years. Founder and Chief Nobody, Mark McNally, writes, “We’ve been bestowed an opportunity to build a global company creation machine that can impact the lives of millions. We wake up every day with the dedication to honor this awesome opportunity.” This revolutionary undertaking that promises to change the field one company at a time offers a glimpse into a crowd-led and people-centered future in business. Watch this video to see Nobody Studios in action at their company launch last week.