Establishing a new venture and scaling for growth and expansion in the United Arab Emirates (UAE) can be challenging for many new and established business owners, and no one knows how to navigate this challenge better than the CEO of Porcellan Co., Dr. Hisham El Seddik. For over three decades, this thriving industry leader has helped scale several companies to tremendous growth, catapulting them to the top of their industry. He now aims to share his invaluable insight on leading a successful business and succeeding in the UAE.

Dr. Hisham El Seddik is a passionate leader with 18 years of exceptional track record in driving business growth and the esteemed CEO of Porcellan Co., one of the most prominent designers, manufacturers, and marketers of high-quality porcelain tiles in the Middle East and North Africa, based in Abu Dhabi, United Arab Emirates. 

As the CEO of the renowned international company, Porcellan, Dr. Hisham El Seddik has extended his unparalleled expertise and knowledge of the UAE market to implement efficient business strategies in all areas of business operations while keeping abreast of trends within the ceramic market inside and outside the Middle East, providing innovative insights into new product development to serve the company’s large-scale distribution channels, specialized dealers, retailers, and end-users. 

As a result of his dedication and astute business acumen, all products manufactured by Porcellan match the quality and aesthetic criteria of architects, interior designers, and homeowners, thus playing a pivotal role within the strong local and regional presence of Jamal Al-Ghurair Group (JAG) by decisively redefining the concept of porcelain tiles. 

On top of that, the power player is also a certified crisis and risk manager, an assistant professor in strategic management, and a holder of a doctorate in business administration with the ability and passion for developing the vision of all companies he directs and manages by triggering performance improvement while delivering growth. In addition, he is well-versed in managing highly engineered systems, which require a deep understanding of critical business drivers in multiple markets, seizing control of critical problem areas, and ensuring that the team delivers on customer commitments.

Before leading the team at Porcellan Co, Dr. Hisham El Seddik honed his vast managing directorship and entrepreneurial skills by successfully establishing companies in the field of Agriculture and Trading in Egypt. From scratch, he would later establish and build a world-renowned ceramics company in Egypt called Royal Ceramica, scaling the company from being a factory start-up to a successfully functioning facility. 

The brilliant entrepreneur optimized the company operations for tremendous growth, scaling the enterprise into a Fortune 500 company with over $56 million in revenue and a team of almost 2,000 employees. As a result, Royal Ceramica is now renowned as the second-largest ceramic company in the country, competing in regional and global markets. 

In the coming years, Dr. Hisham El Seddik remains committed to helping entrepreneurs or expatriates relocating to the UAE find their foothold in the corporate world, expand their network and make smart investment decisions that elevate and expand their businesses.