Skip to main content

Economic Insider

Economic Insider Logo PNG
Economic Insider Logo PNG
Economic Insider Logo PNG

Mission Cocktails Expands Reach and Impact in SoCal

Economic Insider Staff on July 24, 2024

The award-winning cocktail brand continues to pour it forward, now providing over 41,988 meals through 5% of sales cash donation, and expanding their reach to all Pavilions locations across California

Mission Cocktails, award-winning, purpose-driven cocktail company, known for its premium ready-to-pour craft cocktails and commitment to philanthropy, is set to make a significant splash With their products now available in all Pavilions locations across the state, including their acclaimed Margarita and Jalapeno Pineapple Margarita, the brand is poised to elevate the cocktail experience while continuing to make a meaningful impact on local communities.

Crafting Excellence, Pouring It Forward

Founded by Amit Singh and Marcin Malyszko, Mission Cocktails embodies the spirit of California through its dedication to quality, authenticity, and social responsibility. Each cocktail is meticulously crafted using locally-sourced ingredients within a 100-mile radius of their Ventura bottling facility. This ensures that every bottle not only delivers exceptional taste but also supports local farmers and businesses, promoting sustainability and community engagement.

Mission Cocktails Expands Reach and Impact in SoCal_3

Photo Courtesy: Mission Cocktails

A Taste of California, Now at Pavilions

The launch of Mission Cocktails at all Pavilions locations marks a significant milestone for the brand. Customers throughout California can now enjoy the flavors of the Golden State in convenient, ready-to-pour cocktails. Whether it’s the classic Margarita or the adventurous Jalapeno Pineapple Margarita, each drink is a testament to Mission Cocktails’ commitment to innovation and craftsmanship.

The award-winning Jalapeno Pineapple Margarita, which was awarded Double Gold at the San Francisco Ready to Drink Competition, scored an impressive 94 points in Wine Enthusiast’s ready to drink, premier of summer category, and won platinum at the 2024 SIP Awards, exemplifies their dedication to blending bold flavors with premium ingredients. Featuring Blanco Tequila from Jalisco, real lime juice, California-made orange liqueur, jalapenos, and pineapples, this cocktail offers a unique fusion of sweet and spicy flavors that capture the essence of California’s diverse culinary landscape.

Mission Cocktails Expands Reach and Impact in SoCal_2

Photo Courtesy: Mission Cocktails

Impacting Communities a Pour at a Time

Beyond their product excellence, Mission Cocktails is equally renowned for its philanthropic efforts. Through their ‘Pour It Forward’ initiative, the company donates 5% of its proceeds to local food banks, translating cocktail sales into tangible support for families in need. As of their latest update, Mission Cocktails has provided an impressive 41,988 meals to local communities, underscoring their commitment to making a difference beyond the bar.

Community Engagement and Sustainability

The expansion into Pavilions locations not only enhances accessibility to Mission Cocktails’ products but also reinforces their role in supporting the local economy and promoting sustainable practices. By sourcing ingredients locally and partnering with community organizations, Mission Cocktails fosters a sense of connection and responsibility among consumers.

Embracing The Future and Californian Values

For Amit Singh and Marcin Malyszko, launching in Pavilions represents more than just business growth—it’s a celebration of California’s vibrant culture and spirit. Their journey from a shared passion for exceptional cocktails to a statewide presence is a testament to their vision and dedication.

As Mission Cocktails continues to expand its footprint and impact, the founders remain committed to innovation and social responsibility. They are dedicated to exploring new flavors, expanding partnerships, and furthering their mission of Pouring It Forward across California and beyond.

With their launch in all Pavilions stores across California and their significant contribution of over 41,988 meals to families in need, Mission Cocktails is not just raising the bar in the beverage industry but also setting a standard for community engagement and philanthropy. As more Californians embrace these locally-crafted cocktails, they are not just enjoying a drink—they are supporting a brand that embodies the spirit of California and strives to make a positive impact with every pour. 

Cheers to Mission Cocktails and their continued success in blending taste with purpose. To learn more about their good work, visit their official website and follow them on Instagram.

Published by: Martin De Juan

Internship Tips from Zenith Prep Academy for College Admissions

Economic Insider Staff on July 24, 2024

Zenith Prep Academy understands that many students who are aiming for top 20 colleges already know that stellar grades and test scores aren’t enough to secure a spot at colleges that have admit rates of under 5% (ex: Harvard, Stanford, MIT). One thing that many students try to do is get a “summer internship”–but not all internships are created equal. 

 

In this short article, we’ll explain the difference between an internship that does make an impact and an internship that doesn’t. 

Impactful vs. Indifferent Internships

Consider this side-by-side chart comparing two possible internships for a student who is interested in majoring in Computer Science.

Internship Tips from Zenith Prep Academy for College Admissions

From this chart, it should be obvious that the Impactful Internship will lead to stronger letters of recommendation for the student. Impactful Internships also provide lots of great material for college essays about how the student will make creative and original contributions to whatever college they choose. Sounds good, right? But… 

How do students get IMPACTFUL Internships?

This is where guidance from Zenith Prep Academy is invaluable. An impactful internship does not just happen overnight: it is something that a student needs to start building towards before high school even begins. To get an impactful internship, students need: 

  • Foundational Skills: The earlier students start building skills, the sooner they will have the technical capabilities and work ethic that will actually be valuable to a company. At Zenith Prep Academy, we guide students on the efficient ways to build those skills while juggling other important factors like grades and test scores. 
  • Concrete Achievements: Whatever skills a student might have, if they want an internship they also need to demonstrate those skills in the real world. Zenith can guide students to the right competitions and showcasing opportunities that allow students to show what they are capable of outside the classroom. 
  • Confidence: At the end of the day, what secures a spot in an impactful internship is a student who can clearly and confidently present what they have done. Zenith students know that an expert is in their corner guiding them through each step of this long path, and they are confident that they’ve built the skills and achievements that will take them to the next level. 

About Zenith Prep Academy

Founded in 2007, Zenith Prep Academy works with parents and their sixth—through twelfth-grade children to achieve admission into leading universities, including the Ivy League and the Top 50 universities.

With students from over 40 states and counting nationwide, past Zenith students have enjoyed successful acceptances into many of the renowned universities in America. These universities include Stanford, Harvard, MIT, Princeton, Yale, Caltech, Johns Hopkins, Duke, and more.

Zenith Prep Academy’s holistic development of its students—and the nurturing of their exemplary qualities—is designed to set them up for success in college and beyond. 

Ready to get started on that work? 

Don’t hesitate to schedule a free consultation with our team of expert admissions counselors at the link below:

To learn more about, please visit: https://www.zenithprepacademy.com/.

 

Published By: Aize Perez

Dr. Katherine Spradley: Leading the Way in Marketing Strategy

Economic Insider Staff on July 24, 2024

K. Cradley & Co. (KC&C) was founded in 2007 with a clear vision: to provide businesses with effective marketing solutions tailored to a strategic direction. Their primary focus on strategic consulting before engaging in marketing services has guided their growth and evolution over the years. By leveraging evergreen strategies balanced with technological advances and tools, they experienced significant scaling in 2017, propelling them into new markets and increasing their recognition. This growth was driven by their strategic focus on organic and paid marketing, enabling them to fuel businesses forward in an ever-competitive landscape.

At KC&C, they have a team of experts offering a full suite of digital internet marketing services tailored to unlock your business’s growth potential. Their offerings include website design, branding, social media management, organic marketing, paid ads, search engine optimization (SEO), Google Business Profile management, public relations, and crisis management.

Their approach begins with careful strategic planning, emphasizing authentic branding, SEO-driven design, and growth hacking strategies that prioritize revenue diversification, risk mitigation, and the implementation of essential tools for success. By streamlining processes and saving time, they optimize efficiency and maximize outcomes, ensuring businesses grow and expand effectively.

“I seriously owe you guys lunch.” This text from an excited client highlights the success they achieved through their consistent efforts on SEO and Google Business Profile, leading to steady growth and the acquisition of a prestigious US Open photography contract. Joseph Gilreath, SEO expert at KC&C, underscores the importance of research in the constantly evolving SEO landscape, explaining, “Research is key. The SEO landscape is constantly changing. It’s important to stay on top of the current trends and algorithm changes.” This case exemplifies the impact of strategic consulting followed by targeted actions, such as SEO research and competitor analysis, driving remarkable achievements for their clients.

The company helps its clients secure additional opportunities for speaking engagements. Another success story involves their collaboration with the CEO of an IPO-bound company. Leveraging KC&C’s expertise, the CEO gained access to a different circle of influence, establishing their position as an industry expert through enhanced web presence, social media, podcasts, press releases, and speaking engagements. This strategic approach propelled their visibility and credibility, contributing to their success.

Leading the Way in Marketing Strategy1

Photo Courtesy: Dr. Katherine Spradley

In the realm of branding, KC&C completely rebranded as a national olive company, revamping their visuals, voice, packaging, wrappers, and mobile web presence. This comprehensive rebranding focused on fostering community engagement and strengthening the connection between the brand and its consumers. Shannon George, Director of Communications, stresses the importance of authentic branding, stating: “While effective SEO curates content and builds authority over time, the words used to paint the picture of your brand must be authentic and immediately build trust.”

Their work with Stacey Buckner, Founder of the veteran-focused non-profit Off-Road Outreach, highlights their ability to drive impactful campaigns for reach and recognition. Their efforts helped her raise funds and secure national recognition as a CNN Top 10 Hero for 2023, showcasing their proficiency in outreach and advocacy.

Dr. Katherine Spradley, CEO of K. Cradley & Co., emphasizes the importance of strategic planning in achieving business success. “It is always a pleasure to partner with people and watch them view their visions being mapped into reality,” she states. Dr. Spradley’s experience in teaching advanced business courses at Campbell University and SKEMA on the NC State University campus, with a focus on quantitative subjects, further underscores her expertise and dedication to strategic marketing.

Their focus on strategic consulting sets them apart from the competition. They cater to larger small businesses and medium-sized enterprises aiming for continued growth, acting as their on-site and off-site strategic marketing partner. Whether working with companies that have existing marketing efforts or functioning as a fractional marketing service, they tailor their approach to meet their unique needs.

KC&C’s commitment to strategic consulting and effective marketing solutions has established them as a leader in the industry. With a proven track record of success stories, a dedicated team of experts, and a focus on authentic branding and strategic planning, KC&C continues to drive growth and success for businesses in an ever-competitive landscape.

The comprehensive services offered by KC&C are tailored to meet the specific needs of each client, ensuring a personalized approach that addresses unique business challenges. This dedication to customization is evident in the diverse range of industries they have successfully served, from innovation and technology to consumer goods and growing companies. By staying ahead of industry trends and continuously refining their strategies, KC&C remains at the forefront of digital marketing innovation.

Furthermore, Dr. Katherine Spradley’s leadership and vision have been instrumental in shaping the company’s direction and success. Her ability to inspire and guide her team has fostered a culture of excellence and continuous improvement. This, combined with the expertise of the company’s specialists, ensures that clients receive the highest level of service and achieve their business objectives.

KC&C’s impact on the business world extends beyond individual client successes. By promoting best practices in strategic marketing and contributing to the broader industry conversation, the company plays a vital role in advancing the field of digital marketing. Their commitment to education and thought leadership, as demonstrated by Dr. Spradley’s academic contributions, further cements their position as a trusted authority in marketing strategy.

For more information about K. Cradley & Co. and their comprehensive marketing services, visit www.kcradleyandco.com.

Contact: Dr. Katherine Spradley, CEO K. Cradley & Co., Phone: +19194381406, Email: PR@kcradleyandcompany.com

Published by: Nelly Chavez

Aytakin Aliyeva’s Femigrants: Aiding Immigrant Women’s Success

Economic Insider Staff on July 24, 2024

In a world where the resilience and strength of female immigrants frequently go unrecognized, empowering and supporting women in their pursuit of success is vital. According to the UN, female migrants comprise nearly half the global immigrant population—around 130 million as of 2020.

To help them, a visionary initiative by the Femigrants Foundation was taken up by Aytakin (Ika) Aliyeva, who aims to empower women embarking on new journeys in foreign lands.

Femigrants is a dedicated non-profit initiative that empowers and supports immigrant women as they navigate their new country and culture. It offers various services to assist and uplift immigrant women personally and professionally. Through her website, Aytakin offers networking services that bring professionals and newly migrated women together on a single platform.

As an immigrant herself, Aytakin recalls how in a new country, everything was new to her. The culture, the society—every element left her in awe. She came as a student of social media, and the first challenge she faced was that of getting a well-paying job.

Despite having a successful career back in her country and U.S. education, the only jobs available for her and her husband as immigrants were low-paying jobs. They had neither a support system to help them nor a mentor to guide them through the trials and tribulations of establishing a successful career as first-generation immigrants.

Today, in hopes of reforming the mechanisms that charge the journey of first-generation immigrants, Aytakin set out to make her mark in the world. She wanted to take on a project to benefit female immigrants who aspire to become successful business leaders but are systemically undermined in their efforts.

One defining aspect of Femigrants is its emphasis on networking. Aytakin recognizes the importance of building connections and fostering professional relationships for career growth and personal development. She describes Femigrants as a platform to build a community—a sisterhood for global immigrant women to connect, support, and empower one another.

Through Femigrants, Aytakin provides networking opportunities through various avenues, such as organized events, workshops, training, and online platforms. Their online platforms, including Facebook groups and WhatsApp, are used to connect community members and facilitate interactions. 

As Aytakin said, “My goal is to help immigrant women feel included in the new community they join by building a meaningful relationship with like-minded and successful immigrant leaders.”

Additionally, Femigrants offers resources and support tailored to immigrant women’s unique challenges. These resources and support encompass language assistance, cultural integration guidance, access to educational programs, career development workshops, and mentorship programs. With different members posting their success stories and addressing various topics on the community blog, it is an excellent source of motivation and information for immigrant women. 

It is pretty evident that Aytakin strives to address the unique needs of immigrant women, empowering them to achieve their goals, enhance their skills, and make meaningful contributions to their communities. She is adamant about creating a comprehensive support system for immigrant women, combining networking opportunities, specialized resources, and a supportive community to help them thrive in their new environments.

Aytakin’s dedication and impact have not gone unnoticed. Last year, she received double gold awards from the Women Changing The World Awards, presented by Oprah Winfrey’s all-time favourite guest, Dr. Tererai Trent, which celebrate and recognize women achieving outstanding success. These awards honor her work in empowering immigrant women globally.

Her efforts have taken her to international stages, where she represents global immigrant women in cities like London and Paris. This year, Aytakin has been announced as an ambassador for the 2024 Women Changing the World Awards, presented by Sarah Ferguson, Duchess of York.

In her keynote speeches, Aytakin shares her vision of expanding Femigrants’ reach and establishing new branches, including plans to open a second home for Femigrants in London. This expansion has garnered significant support, including from Sarah, the Duchess of York, who praised Aytakin’s efforts. 

“I am proud of you! Thank you for building a community for immigrant women,” the Duchess remarked, offering her support in making London a welcoming new hub for Femigrants.

After traveling Europe as a speaker and meeting many immigrant women, she came back to America with new ideas to help Femigrants’ community grow through unique event experiences that will connect founders to investors, mentees to mentors, and leaders to coaches. 

As they continue to grow and expand their reach, they get male peers too to be involved to support their initiative. It starts from sponsorship to board members to alleys.

One of them is Azar Aghasiyev who serves as the Chief Financial Officer and a dedicated Board Member. As the CFO, Azar oversees the financial health of the organization, ensuring sustainable funding and financial practices that enable the foundation to expand its support programs for female immigrants. In his role on the board, Azar is involved in strategic decision-making, program development, and policy advocacy that align with the Foundation’s mission.

“As a male immigrant, I believe it is imperative for us to empower female immigrants. Empowering women is not just a moral responsibility; it is an essential step toward building a more inclusive and prosperous society for all,” said Azar Aghasiyev.

As Aytakin continues her work with Femigrants, her dedication to supporting immigrant women highlights the importance of community and resilience. To join the transformative Femigrants community in building bridges of opportunity for immigrant women, click here and visit their website. 

You can also support Femigrants in helping immigrant women become successful leaders by donating at: https://femigrants.com/donation/

 

Published By: Aize Perez

Explore

Legal