
Forget “Crushing It.” John Berra Says the Real Skill Is Knowing How to Turn Things.
Business language is full of combat metaphors. Crush the competition. Slay the obstacle. Dominate the market. John Berra, the former Chairman of Emerson Process Management, spent decades inside one of the demanding corners of industrial business, and he came away with a noticeably different vocabulary. His word is “turn.” Not






























