Economic Insider

Faceted Media Highlights the Crucial Role of Tech and SEO in Business Success

By: Nic Abelian

Faceted Media, a Denver-based global marketing agency, is transforming how businesses approach their initial setup and long-term success. Founded in 2014 by Kimberly Hogate, the company provides comprehensive services tailored to startups, including website development, SEO, advertising, growth strategies, and branding. Faceted Media began as a small operation and has since expanded to serve clients across the United States and Europe. It focuses on providing small businesses with practical and accessible solutions to navigate the challenges of their first year.

With a focus on creating a strong technological foundation, Faceted Media takes a unique approach to business development. “If your business was a house, think of it this way: you can change the curtain colors in a home, but it’s tough to add electricity after you’ve decorated,” explains Hogate. “The tech and structure should be solid first.” By prioritizing SEO and functionality over aesthetics in the early stages, the company helps optimize its clients’ online presence for performance and discoverability.

Faceted Media’s methodology addresses one of the most common pitfalls for new businesses: spending excessive time and resources on visual branding while neglecting the critical elements of tech infrastructure. Hogate emphasizes that while design is important, it should not overshadow the foundational work that enables a business to function effectively in the digital space. The company’s practical approach empowers business owners to focus on what matters most—aiming for their services or products to reach their intended audience efficiently.

This philosophy is reflected in Faceted Media’s client-centric operations. By keeping its team small, the company aims for personalized service, allowing clients to work directly with Hogate instead of being routed through multiple layers of management or outsourced partners. This direct collaboration fosters trust and transparency, a cornerstone of the company’s success. Clients receive reports based on their account data, offering insights into their investment and its performance.

Photo Courtesy: Faceted Media / Kimberly Hogate

“A lot of people never succeed because they wait too long worrying about what people will think or how their business will look,” says Hogate. “The winners know they will fail a few times; the losers never try.” This candid perspective resonates with many entrepreneurs overwhelmed by the pressure to perfect everything from the outset. Faceted Media encourages its clients to take action, learn from their experiences, and continually refine their strategies.

Faceted Media’s impact extends beyond the business world. The company has integrated a conscious approach to its operations, participating in community drives, cleanups, and internship programs that provide valuable opportunities for aspiring professionals. Hogate’s commitment to sustainability and community engagement adds an extra dimension to the company’s services, aligning with a growing demand for businesses that prioritize social responsibility.

Photo Courtesy: Faceted Media / Kimberly Hogate

 

As a local favorite in Denver, Colorado, Faceted Media has built a loyal client base while expanding its reach internationally. The agency’s success is rooted in its ability to demystify digital marketing and technology for small businesses, breaking down complex processes into manageable steps. This approach reduces stress for business owners and enhances their chances of long-term success.

Faceted Media’s emphasis on SEO, website functionality, and Google integration positions it as a standout partner for startups aiming to establish a strong digital footprint. The agency’s expertise helps the businesses be seen and equipped to sustain growth in an increasingly competitive marketplace.

For small business owners, Faceted Media offers more than just marketing solutions; it provides a roadmap to resilience and success. The agency empowers its clients to make informed decisions that drive meaningful results by focusing on the essentials and providing transparent, data-driven insights.

To learn more about Faceted Media and how it may help your business thrive, visit its website. Stay connected by following the company on Instagram and YouTube. For inquiries, Kimberly Hogate can be reached at +1 (720) 515-7190 or via email at kim@facetedmedia.com.

 

 

Published by Iris S.

Flat Roof Maintenance: Essential for Protecting Real Estate Value

Insights from Long Island’s Clearview Roofing and Construction  

With declining interest rates fueling a surge in real estate activity, first-time buyers and experienced investors are capitalizing on opportunities to acquire properties. Amid the excitement of new purchases, critical aspects like roof maintenance often take a backseat. This oversight can lead to costly and avoidable consequences for properties with flat roofs.  

Flat roofs, renowned for their modern aesthetic and space efficiency, are standard in urban and suburban areas. However, experts like Chris Feniello of Clearview Roofing and Construction in Long Island emphasize the importance of regular maintenance. Neglecting these roofs, he says, may compromise their longevity and the property’s value.  

Flat Roofs: Combining Aesthetics and Responsibility

Flat roofs are prized for their sleek design and practicality. Despite these advantages, their horizontal structure makes them more susceptible to environmental wear and tear. According to Feniello, the misconception that flat roofs require minimal care often leads to significant, preventable damage.  

“Flat roofs aren’t maintenance-free,” he notes. “Regular inspections and upkeep are essential to protect the property and its long-term value.”  

The Critical Role of Maintenance in Real Estate Protection  

Flat roofs face unique challenges, including pooling water, wind, and debris exposure. Regular maintenance addresses these vulnerabilities and helps maximize the return on investment for property owners.  

Understanding the Warranty

While flat roofs often come with warranties spanning 20 years or more, these warranties typically cover manufacturing defects, not damage from neglect. Ensuring proper installation and adhering to manufacturer specifications are crucial steps to avoid voiding the warranty.  

“Even the best materials won’t perform as intended without correct installation,” Feniello advises.  

The Benefits of Regular Roof Maintenance  

Proactive care delivers several advantages for property owners, from cost savings to improved energy efficiency.  

1. Cost Savings

Routine inspections can identify minor issues—such as cracks or loose seams—before they escalate into major problems. Early intervention often costs significantly less than extensive repairs or full roof replacements.  

2. Weather Resilience

Flat roofs are particularly vulnerable to weather-related damage. Clearing drainage systems, addressing pooling water, and sealing potential problem areas are critical steps to ensure the roof withstands harsh conditions common in Long Island.  

3. Improved Energy Efficiency

Maintaining a flat roof contributes to better insulation and temperature regulation, reducing energy costs. Regular assessments can reveal areas where insulation requires reinforcement, optimizing the building’s energy performance.  

4. Extended Lifespan

Proper maintenance means flat roofs can last between 10 and 50 years, depending on materials and care. Neglect can significantly reduce this lifespan, making routine upkeep essential for long-term savings.  

Key Maintenance Practices for Flat Roofs

Effective maintenance doesn’t have to be complicated. Simple, consistent efforts can make a significant difference:  

  • Biannual Inspections: Inspect the roof in spring and fall for signs of damage, pooling water, or sagging.  
  • Routine Cleaning: Remove leaves, dirt, and debris from the roof, and clear gutters and downspouts to prevent water buildup.  
  • Seam and Flashing Checks: Inspect all seams, joints, and flashing to ensure they remain watertight.  
  • Prompt Repairs: Address minor issues immediately to avoid costly repairs or replacements in the future.  

Clearview Roofing: A Trusted Partner for Long Island Property Owners  

For property owners in Nassau and Suffolk counties, Clearview Roofing and Construction is a leading choice for flat roof maintenance. With over six decades of experience, the company has built a reputation for providing reliable, professional services tailored to the region’s unique needs.  

Clearview Roofing emphasizes the importance of regular care to ensure roofs remain in optimal condition. “Preventative maintenance is the key to avoiding major problems,” the company advises.  

Safeguarding Real Estate Investments

Proper roof maintenance becomes increasingly vital as the real estate market heats up. For new homeowners, it provides essential protection for their investment. For seasoned investors, it helps maximize property value while reducing long-term repair costs.  

Flat roof maintenance is more than a routine task—it’s a proactive strategy for protecting real estate assets. By prioritizing regular care and working with trusted professionals like Clearview Roofing and Construction, property owners can ensure their investments remain secure for years to come.  

For expert guidance or to schedule a roof inspection, visit www.longislandroofs.com. Clearview Roofing offers comprehensive services to help properties withstand the test of time and weather. The company also has multiple locations throughout New York, including its Babyon, Rockville Centre, and Huntington offices. 

Disclaimer: This article is for informational purposes only and should not be considered professional advice. The insights and recommendations reflect general roofing maintenance practices and may not apply to every situation. Property owners should consult with qualified roofing professionals.

 

 

Published by Elle G.