Economic Insider

Building Trust from Within: How Longevity Consulting Lives Its Values

Since its founding in 2002, Longevity Consulting has approached trust not as a slogan, but as a lived experience, something deliberately cultivated from the inside out. The company’s longstanding relationships with federal agencies weren’t built on flashy promises or quick wins; they were forged through a steadfast commitment to integrity, quiet excellence, and the people who carry its mission forward every day.

At the core of Longevity’s philosophy is a simple but powerful idea: credibility starts at home. The organization doesn’t treat its employees as faceless contributors behind deliverables, but as experts whose insights shape outcomes in real and meaningful ways. Rather than showcasing talent as a marketing device, Longevity celebrates its people as living representations of its values, individuals who embody professionalism, clarity, and a deep sense of responsibility. Their voices are trusted not just within client environments, but across the organization’s ecosystem of peers and partners.

This internal trust is reflected in a cultural ethos that Longevity refers to as “integrity-led visibility.” It’s more than a catchphrase; it’s a practice rooted in diligence, patience, and transparency. The company only shares what it knows works, solutions backed by real-world outcomes and rigorous vetting. There’s no race to be first, no push to post for the sake of visibility. Ideas are shared thoughtfully, at the right time, and for the right reasons. In an industry increasingly driven by noise, longevity favors clarity and care.

This commitment to principled leadership isn’t just theoretical. In one significant engagement, the company was given the chance to scale faster if it was willing to compromise on ethical data practices. Leadership didn’t hesitate. The choice was unanimous: integrity over expedience. The decision wasn’t trumpeted in a press release, but it left a lasting impression on everyone involved. These are the quiet moments where Longevity’s culture is visible, when doing the right thing happens instinctively, without the need for external validation.

Inside the company, this values-driven approach transforms the way leadership and contribution are defined. Employees are encouraged to speak when they have something meaningful to share, not when it’s convenient for algorithms or marketing calendars. Feedback flows freely but respectfully, creating an environment where high standards coexist with psychological safety. Leadership isn’t about hierarchy; it’s about partnership, encouragement, and helping each person find their public voice when the time is right.

What emerges from this culture is a rare sense of collective ownership. Employees, whether retired military veterans navigating new careers or creative professionals expanding their horizons, describe Longevity as a place where they are seen, valued, and invited to grow. There’s energy here, fueled by a shared sense of purpose and the space to pursue personal and professional development without sacrificing authenticity.

For Longevity, credibility isn’t something built through branding; it’s something practiced through consistent action. It shows up in the way teams collaborate, in the care taken to craft solutions that truly work, and in the deliberate pace at which the company shares its ideas with the world. Every framework, every insight, every public-facing message is grounded in service, not self-promotion.

As COO Eric Thompson puts it, “What makes us special is our culture. We go above and beyond to make people feel like they are wanted, welcome, and appreciated.” His colleague, fellow CEO Bobby Long, echoes the sentiment: “It’s about our people. You’re nothing without your people.”

At Longevity, credibility isn’t just a business strategy; it’s a way of being. Built patiently, lived daily, and shared deliberately, it’s the quiet strength that defines who they are and how they serve.

 

Disclaimer: This article is for informational purposes only and reflects the views and experiences of Longevity Consulting. It does not constitute an endorsement of any products or services mentioned, nor does it imply a guarantee of success in any business or personal endeavors. The opinions expressed are those of the company and its leadership, and individual experiences may vary. Longevity Consulting is committed to ethical business practices, and the content herein is meant to highlight its values-driven approach to business.

From Courtroom Strategy to Community Voice: The Work of Craig Fontaine Ashton

Craig Fontaine Ashton is more than a seasoned personal injury attorney—he is a dedicated advocate whose career blends courtroom strategy with genuine compassion for clients. George Washington is his direct sixth-generation great uncle, a family legacy that instilled a sense of duty tied to truth, fairness, and public responsibility. With decades of experience navigating complex personal injury cases, he is widely respected for striving to achieve favorable outcomes through a client-focused approach that emphasizes both legal expertise and personal commitment.

He leads Ashton & Price, LLP, a Sacramento-based firm focused on protecting the rights of injury victims with integrity, diligence, and efforts toward measurable results.

A Personal Path into Injury Law

Craig’s journey into personal injury law was shaped not by academic ambition alone, but by a deep commitment to helping individuals in their most vulnerable moments. His passion for justice and service guided him toward a legal career built on both skill and compassion, where people always come first.

Having witnessed the life-changing effects of serious injuries, he chose a profession that allows him to stand up for the injured and their families. He approaches every case with empathy and determination, knowing that behind each file is a real person with a story that matters. This mindset has shaped a practice rooted in advocacy, offering not just representation, but reassurance, dignity, and possible meaningful results when clients need them most.

The Educational and Ethical Groundwork of His Career

Craig received his law degree from Pepperdine University School of Law, where he was President of the Environmental Law Society, President of the Law School Student Body, and winner of the Best Oral Advocate Award in the Vincent S. Dalsimer Moot Court Competition, with the award presented to him personally by Attorney General Richard Thornburgh at the Beverly Hilton Hotel. Before law school, Craig earned a BA in History from UC Berkeley, the second-ranked history department in the world at the time.

These academic experiences laid the foundation for the empathy and precision that define his practice today. Long before Ashton & Price became widely recognized, Craig was already building a reputation for standing with clients during their most difficult challenges.

Ashton & Price: A Firm Clients Depend On

Founded in 1996, Ashton & Price began as a small Sacramento firm with a clear mission: to provide injured people with effective representation and compassionate guidance. Craig and his co-founding partner built the practice on values of integrity, transparency, and client-first service. Over time, the firm’s reputation has grown alongside its track record of favorable outcomes.

Ashton & Price handles a wide range of personal injury cases, including auto accidents, wrongful death, traumatic brain injury, and dog bite claims. Every case is approached with professionalism and care, ensuring that clients feel supported and informed throughout the process.

With substantial amounts recovered in verdicts and settlements, the firm has built a record that reflects both legal skill and a commitment to client well-being. Beyond the courtroom, Ashton & Price is acknowledged for its strong presence in the community and its enduring client relationships.

A Track Record Backed by Recognition

Craig’s work has earned consistent professional recognition. His career honors include being named North America Attorney of the Year (2024) and recognition among the Top 100 Attorneys and Top Attorneys of North America. He has also been recognized by Who’s Who Publishing and Lawyers of Distinction.

He also co-hosts The All Things Legal Show, a program widely followed in Northern California for its practical legal insights. In addition, major U.S. television networks—including ABC, CBS, and FOX—have invited him to share legal perspectives for broader audiences.

What Sets Craig Fontaine Ashton Apart

Craig understands that when someone calls after a serious accident, they are often dealing with emotional stress, medical challenges, and financial uncertainty. To ease that burden, his firm offers free consultations with no upfront fees, ensuring that clients can seek guidance without worrying about immediate costs.

He treats each client as a partner in their case, not just a file number. His combination of compassion, strategic skill, and consistent communication helps build trust from the very first conversation.

Looking Ahead

Craig’s future goals include mentoring young attorneys who share his commitment to client-first advocacy and expanding access to quality legal representation for injury victims across California. He also intends to continue raising public awareness about personal injury rights through education, outreach, and mentorship.