By: Hannah Scott
“The key to successful leadership today is influence, not authority.” – Kenneth Blanchard.
The leaders in today’s world of trade and commerce are all leading by example. They are making their mark by influencing the industry trends through their vision and passion.
In the cosmetic industry, one such name springs to mind: Virginia Salem. This entrepreneur with 18 years of experience is making waves through her expertise and influence in cosmetic procedures.
Virginia is the founder and CEO of the VSS Body Sculpting Lab, a medical spa located in El Cajon, California, that specializes in non-invasive cosmetic procedures.
Here are some traits that highlight Virginia’s notable position.
Vision
Vision is the fuel that drives any venture. It provides inspiration and motivation to keep going. The workplace is directly influenced by the vision of its leadership as it manifests itself in the organization’s goals, values, and actions.
Virginia’s vision permeates her spa, from the decor on the walls to her team’s behavior. Her dream for the VSS Lab was to create a space for her clients to feel comfortable in, where they would be provided with the finest quality service and a place that would embrace a harmonious blend of cosmetology and surgical medicine.
She has been successful so far in making this vision a reality, but Virginia realizes the importance of continuous growth. She now envisions a multistate business with similar spas in cities like New York, Miami, Houston, Los Angeles, and Michigan. However, she does not intend to stop there; rather, she hopes to expand her business to other countries one day.
Resilience
Resilience is another trait essential for leadership. A leader has to be resilient in the face of challenges and guide their team through stormy seas to safety.
In the cosmetic industry, new medical developments and emerging technologies constantly change things. In this unpredictable and evolving scheme of things, resilience becomes more essential than ever. Drawbacks are inevitable; only a robust and wilful mind can navigate such uncertain waters.
“In this ever-evolving landscape, resilience isn’t just a trait; it’s our strategic advantage. It’s about navigating the unpredictable currents, weathering the storms of change, and emerging stronger, smarter, and more adaptable than ever.” Virginia addresses.
Virginia has proven her strong will and determination to not give up countless times. One of the instances was when she had newly founded the spa. Her rented place was expensive back then, and the client influx was small. Instead of giving up on the business, Virginia relocated to a cheaper but bigger place. This decision proved valuable in the long term.
Empathy
A leader has to be empathetic in order to connect with employees. This empathy should extend to customers as well, especially in industries like cosmetics, if quality services are to be provided.
Virginia is a natural empath who is able to understand and relate to the concerns and reservations of both her staff and her clients. If a client has any hesitation about a particular procedure, Virginia makes sure to resolve it before initiating the treatment.
She practices open communication and transparency at her med spa to ensure the smooth working of things. Her sense of social responsibility drives her to contribute as much as possible to her client’s physical and emotional well-being.
Lasting Impact on the Industry
She leaves an indelible mark behind as she steers the ship through the waters of the cosmetic industry. Her innovative techniques and high customer service standards set the path for the rest of the industry.
Virginia and her team have set the bar high with their dedication, innovation, and passion for what they do.
Follow Virginia’s journey as she redefines the horizons of the cosmetic world, shaping many lives in the process.
Published by: Khy Talara
