By: Nia Bowers

The construction industry is a secondary economic sector that has helped shape and fortify society across the United States (US). From dwellings and businesses to public service structures and recreational spaces, constructors play a key role in building the backbone of human progress.

For Goat Media, a full-service contractor marketing agency, it’s a simple way of showing appreciation by helping with lead generation for contractors, landscapers, pool builders, and other construction professionals as they work towards growing their small businesses.

Creatively tackling everything from branding and paid advertising to automation, appointment setting, and sales support, Goat Media works with and supports hundreds of emerging construction companies nationwide.

The Genesis of Goat Media Creative Agency

David Arutyunyan, the marketing expert and founder of Goat Media Creative Agency, established his California-based branding firm in 2021. Developed and opened in San Jose, the company quickly focused on helping contractors, landscapers, and construction businesses expand their brands through digital advertising and sales systems.

Boasting firsthand experience with hundreds of American companies and a team of branding experts who have contributed to millions of dollars in client revenue, Goat Media’s committed creator has since grown his business into a well-recognized construction-oriented advertising agency within the community.

Understandably, the creative firm’s origins weren’t established out of thin air. Arutyunyan noticed a discrepancy among construction companies that provided excellent service while struggling to make ends meet. After identifying that these obstacles were the result of inadequate marketing rather than unsatisfactory labor, Goat Media’s founder sought a way to address this pervasive divide.

Since the firm’s commencement, he has maintained his primary goal of helping “honest, hardworking contractors grow with realistic, measurable results.” What began as a journey assisting friends with ads swiftly evolved into a thriving creative agency.

A Devotion to Distinction in Construction Company Marketing

While most other marketing agencies prioritize running ads, Goat Media takes a broader approach to its offerings. The agency develops and delivers comprehensive systems, providing full-service solutions that include appointment scheduling, automation, branding, CRM (customer relationship management) setup, funnel strategy, sales training, and video content services.

As Goat Media carries out each responsibility with its expert in-house specialists, the firm works closely with every client, becoming an extension and reinforcement to its existing team.

The agency’s founder additionally brings an unparalleled blend of analytical and creative thinking that helps local businesses as they garner attention and increase conversions.

In Goat Media’s earliest days, the agency guided a small landscaping company struggling to stay afloat. The firm helped the groundskeeping business with a much-needed rebrand, built automation solutions, launched social media ads, and trained the startup’s sales representative. Alongside running Facebook ads for landscapers, Goat Media’s efforts helped increase the company’s lead generation from just two leads per week to over 30 booked appointments in one month.

The landscaping brand’s owner later reached out to express gratitude, stating that Goat Media had been instrumental in turning their business around. This moment gave Arutyunyan a profound understanding of marketing’s ability to positively impact the lives of independent working-class individuals.

Sealing the Cracks in the Road to Success

Inevitably, Goat Media faced several hurdles along the path to advertising and marketing excellence. One of the most significant challenges remains the continuous need for client education regarding effective branding. In industries like construction and landscaping, it’s easy to overlook the gravity of good marketing.

Goat Media overcame this obstacle by emphasizing transparency, showcasing real-world examples, and developing creative training programs to help clients better understand the long-term benefits.

For all its hard work and dedication thus far, Goat Media has successfully built a marketing community for contractors on Skool.com with lifetime members. The agency has also scaled multiple construction and landscaping businesses from modest monthly revenues to impressive six-figure sums.

Furthermore, the creative firm received the ClickFunnels Two Comma Club Award for generating more than $1,000,000 through a single marketing funnel.

Goat Media: Creative Local Business Branding for Contractors

Looking ahead, Goat Media’s founder hopes the agency will become a leading marketing brand for contractors across not only the US but the entirety of North America. In the years to come, he plans to launch more educational programs, events, and even a brick-and-mortar headquarters where business owners can receive hands-on guidance.

Goat Media represents much more than just local business branding and marketing; the business aims to be a genuine partner to its clients. Whether you’re an independent contractor or an agency owner, it’s worth considering taking your branding seriously.

Build entire systems instead of simply depending on “leads” by exploring Goat Media today.