August 10, 2022 - Economic Insider

Dan Lee on Building a Successful Real Estate Business Using Humorous Marketing Videos

Economic Insider Staff on August 10, 2022

Unconventional methods sometimes yield positive results in business, and often, implementing these methods can create a shift in how people approach business. Dan Lee ran his real estate business, Plum Property, in an unconventional manner, and six years later, it has become a thriving and well-known enterprise in Brisbane, Australia.

Established in his apartment with his best friend, Dan took business growth very seriously, and within the first 12 months in operation, they only met clients at cafes or the clients’ chosen locations. Dan started his company without a physical office, and none of his first few clients knew about this. So, rather than invest in flashy offices, Dan and his partner adopted an entertaining style of advertising and social media persona. This choice made all the difference and catapulted them to success over the last few years.

Like every other entrepreneur, Dan Lee and his partner experienced financial challenges in their second year of operation. With 12 employees, the company’s account was on the red end, and properties were not selling well. It took Dan borrowing money from a friend to pay salaries for a month, and with non-stop work, things improved after a while. The growth stage saw him take a leap of faith to get an office space for the company, and that was the defining moment that changed everything.

Dan believes in starting small to keep the fixed costs low while focusing on the more important task of making sales. “Clients don’t care about your flashy office; they care about service and results. Many clients like that you are a small business and are hustling to achieve your goals and are more willing to support you with their business. Treat your staff well and your best staff like heroes, engrain them in the business, and reward staff frequently for great results. Hold amazing team meetings, make them fun and motivating, celebrate the wins with everyone, celebrate anniversaries and birthdays and top performances,” he said.

Six years after it was established, Plum Property has grown its staff strength to 45 and is now the third largest real estate agency in Brisbane, Australia. “We have grown fast because of our investment in social media and our entertaining advertising style,” Dan explained. The company has been named a three-time industry finalist for the Largest Agency of the Year in Brisbane. Dan has been named twice as a finalist for the Industry Salesperson of the Year for all of his relentless efforts. Due to his entertaining marketing style of utilizing humor and digital technology, he was featured in a segment on the Today Show.

Since 2016, Plum Property has made over $1.5 billion in property sales, and Dan Lee has his sights set on achieving more milestones. Over the next few years, he sees Plum Property expanding nationally to every part of Australia and developing a new business model that will help real estate agents from all over Australia plug into a system that will enable them to work from anywhere.

King of Cracks Dr. Jimmy Sayegh Talks Benefits of Chiropractic and Dishes Advice to Other Practitioners

Economic Insider Staff on August 10, 2022

Chiropractic, an alternative medicine that has grown in popularity over the years, highlights the ability of one’s body to heal itself. Performed by a trained and licensed professional, it has helped address a variety of chronic pain and relieve people from conditions affecting their bones, joints, muscles, cartilage, and more. But, like every approach to promoting physical health and well-being, this form of complementary medicine needs to be facilitated by the right practitioners. Dr. Jimmy Sayegh, widely known as the “King of Cracks,” is among the most trusted experts in the field.

A first-generation Arab-American chiropractic physician, Dr. Jimmy Sayegh dreamt long ago of becoming a sports chiropractor. Ten years later, he now stands as a go-to authority with an impressive portfolio of achievements attached to his name. Apart from amassing over four million followers across his social media accounts, the renowned public figure and specialist has helped a long list of clients, including celebrities and athletes.

The prominence that Dr. Jimmy has gained, especially in the past few years, is a result not only of his expertise and experience as a chiropractor. His current position in the limelight can also be credited to his clever strategic utilization of today’s digital-based platforms. Back in 2019, he began documenting and recording patient treatment visits in a bid to improve his personal adjustment techniques and provide people with a glimpse of what happens inside a chiropractic office. “Little did I know, my unique treatments and adjustment techniques would be seen on global platforms and set many viral trends,” shared the well-respected professional. “Right now, there are thousands of chiropractors on all social media platforms showcasing their work.”

Ten years after first dipping his toes in the field, Dr. Jimmy has managed to build a reputable standing as a chiropractor and earn the patronage of countless patients. Additionally, he has snagged numerous accomplishments under his belt, such as having the opportunity to work with professional athletes like DK Metcalf and Karim Benzema, as well as with actors, directors, and musicians, including Ava Duvernay, Ross Mathews, and Larry Hernandez.

Most impressively, Dr. Jimmy was able to start and scale a venture in the face of the economic hardships brought about by the pandemic. Despite the challenges, he succeeded in growing his brand and practice by harnessing the power of social media.

Ultimately, Dr. Jimmy hopes to inspire aspiring chiropractors, setting an example for them to follow and demonstrating the extent to which chiropractic can change lives and make a difference. When asked for advice, he readily shared, “Find your niche, perfect it, become the best at it. Showcase your talent for the world to see. In addition, if there’s anything I have learned from social media is patience. It takes 100% commitment and dedication to grow your brand. I also advise everyone to network with others in your industry and remain humble. Focus on your growth, yet keep in mind that someone out there is working just as hard as you, if not harder.”