Agricultural communication has changed in recent years as more people now get updates online. Video is now the main way information is shared across industries. Farming has moved with this change. Print media is used less, while social platforms carry most farm content today. Work on farms, such as the use of machinery, animal care, and seasonal tasks, is often filmed and shared in real time. This has also impacted how farm content is shared. It’s not only about reporting work; it’s also become a part of audience engagement and marketing efforts. Smaller creators and teams now have the opportunity to connect with farming audiences, especially in the UK.

Chris Myers is a British agricultural content creator and entrepreneur who set up Pro Horizon Ltd in 2016. The company focuses on producing and distributing farming-related media. Alongside it runs Simply Agri by Pro Horizon, a public brand that posts farm photos and videos across Facebook, YouTube, Instagram, and TikTok.

Reporting from Farmers Guardian has linked Myers to a combined online reach of over 4 million followers and more than 2.5 billion video views. More recent media kit figures suggest continued growth, with the audience passing 5 million followers and total views reaching around 4 to 5 billion across platforms by 2025.

Before moving into farming media, Myers spent about twenty years working in IT and e-commerce roles. Reports describe a career change that followed workplace stress and a shift into caregiving responsibilities. During this time, he began spending time on farms in Nottinghamshire. He started taking photos and filming farm activity during these visits. These early recordings were shared on social media and later developed into structured content production. In 2016, he set up Pro Horizon Ltd, which became the base for his work in farming media and digital communication services.

Pro Horizon Ltd operates as a digital agency working with agricultural businesses and machinery manufacturers. Services reported include photography, video production, social media management, web development, and farm management systems. Coverage of the business also references the use of virtual reality at trade events, as well as drone footage and wearable cameras. These tools are used to show farming activity from closer and more direct viewpoints. The approach combines media production with digital tools used for communication and presentation in agriculture.

The Simply Agri brand serves as the primary public channel for content produced by Pro Horizon. It shares material focused on farm machinery, livestock work, and daily rural activity. The platform’s report indicates a huge surge in its numbers on the short-form video network, with millions of followers and billions of video views. According to the Farmers Guardian report, the platform has achieved over 2.5 billion views and 4 million followers. Other media kit statistics indicate growth up to 5 million followers and billions of views by 2025.

Myers has also contributed to campaigns in the industry, having been selected on several occasions as a #Farm24 ambassador for Farmers Guardian. This campaign aims to promote UK farming through a series of activities on social media. Myers participated in the campaign over several years, including 2023, 2024, and 2025. It focuses on presenting the farm’s activities to people.

Myers was nominated for the Content Creator of the Year award at the British Farming Awards in 2024. Regional reporting noted his growing online presence in agricultural media. At the time, figures linked to his platforms included over 3.8 million followers and more than 2 billion video views. The awards recognize work across UK agriculture, including communication and innovation in farming-related fields.

Alongside content creation, reports also describe involvement in digital tools for farm operations. These include systems for staff scheduling and quotation processes used by machinery manufacturers. He has also explored artificial intelligence tools and immersive media formats to support content production and audience engagement. These developments sit within wider changes in agricultural communication, where digital media and operational tools increasingly overlap.

Myers is also listed as part of Meta’s UK and Ireland creator network. This group connects high-reach content producers with platform development and feedback channels. His work continues across multiple social platforms and includes collaborations with agricultural and machinery brands. Chris Myers remains active in agricultural media through Pro Horizon Ltd and the Simply Agri brand.

Disclaimer: Actual figures may vary. Independent verification is needed of some metrics, such as total view counts and audience size. All awards and nominations are based on public announcements and are subject to change or clarification by the respective organizations.