By: Joshua Finley
In his home country of Georgia, Amirani Azaladze held a significant presence in economic and political circles. From serving as an economic advisor to vying for a seat as a candidate MP for the Liberal-Democratic Party of Georgia, he was deeply involved in shaping economic policies and advocating for reform projects. However, when political tides shifted, Azaladze saw an opportunity to channel his energies into something more impactful on a global scale.
Reflecting on his decision to transition from politics to business, Azaladze explains, “When political power changed, we decided it was time to move on. I love my country, but it’s a small country. I understood to build something more impactful and influential, I needed to make a change.”
Founding B2B Hub to Meet a Growing Demand
Upon leaving politics, Azaladze leveraged his financial expertise and international experiences to establish B2B Hub. Initially born out of demand, B2B Hub quickly emerged as a leader in providing financial advice, audits, and educational services to entrepreneurs globally. Azaladze recalls, “It was the demand that led us to establish B2B Hub. We started receiving numerous requests for company formation in different countries, and we saw an opportunity to fill that gap.”
In 2020, B2B Hub officially launched, consolidating its position as a one-stop solution for entrepreneurs seeking to expand their businesses internationally. Azaladze emphasizes the importance of adaptability, stating, “Everything is way faster now. The speed of business has changed. We saw the need to adapt and streamline our processes to meet the growing demands of entrepreneurs.”
Navigating the World of Business-to-Business (B2B) Ventures
Building a B2B business presents unique challenges compared to business-to-consumer (B2C) ventures. Azaladze underscores the importance of understanding the complexities and nuances of B2B transactions. He explains, “B2B services are fundamentally different. You’re not dealing with individual consumers; you’re solving complex business problems.”
In today’s interconnected world, entrepreneurs are increasingly venturing into international markets to stay competitive and mitigate risks. Azaladze attributes this trend to a growing awareness among entrepreneurs about the benefits of diversification and the allure of untapped markets. “Entrepreneurs are getting smarter and smarter,” Azaladze remarks. “To keep your business pushing forward, you need to stay competitive by taking more risks and diversifying.”
B2B Hub’s clientele reflects this trend, with approximately 60% of its clients seeking to establish or expand businesses internationally. Azaladze emphasizes the importance of thorough research and understanding local regulations and taxation systems before venturing into new markets.
The Key to Global Success
Azaladze emphasizes the importance of building social capital when entering new markets. He advises entrepreneurs to respect local cultures, forge genuine connections, and invest time in understanding the history and dynamics of each country. “In every country, you can find nice people,” Azaladze states. “Be nice everywhere, try to understand the local culture, and build relationships. Respect and know the culture—it’s crucial for success.”
Looking Ahead
As B2B Hub continues to expand its footprint across the globe, Azaladze remains committed to providing entrepreneurs with the tools and support they need to thrive in the international business landscape. As the world becomes increasingly interconnected, Azaladze’s story serves as a testament to the limitless opportunities that await those willing to embrace change and seize new opportunities.
Contact B2B Hub for expert guidance on international business expansion.
Published By: Aize Perez
