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California LIVE Productions Headquarters has unveiled that they are holding negotiations with Los Angeles and Beverly Hills companies in order to revolutionize the talent agency landscape in Beverly Hills. With a vision to bridge the gap in current talent representation practices, Victor Migalchan and Sergey Ivannikov are in talks with multiple companies to merge resources and establish a dynamic new agency.
Identifying a significant disparity in the efficacy of existing talent agents and managers, Migalchan and Ivannikov have conducted extensive market research, including hosting masterclasses and gathering feedback from talents themselves. The consensus is clear: there is a dire need for agents who are proactive, responsive, and committed to fostering talent growth and securing lucrative opportunities.
Drawing inspiration from the legacy of Hollywood’s golden era and top agencies like WME, UTA, CAA, and APA, the duo aims to introduce a new paradigm of business-aggressive representation. The cornerstone of their approach lies in prioritizing quality over quantity, with a meticulous selection process for both talent acquisition and development.
Central to their strategy is a focus on nurturing emerging talent, particularly finalists of Life Academy and established celebrity partners. However, Migalchan and Ivannikov emphasize that their roster expansion will be gradual and discerning, ensuring that each talent they represent receives personalized attention and strategic career guidance.
“We are committed to providing talents with not just representation, but genuine support and mentorship,” says Migalchan. “Our goal is to empower them to thrive in an industry that often feels daunting and impersonal.”
Adds Ivannikov, “We want aspiring talents to know that when they submit to us, they’re not just another name on a list. We will invest in those whom we believe in and can help propel to success.”
The prospective agency envisions fostering a collaborative environment where talents feel heard, valued, and equipped with the resources to excel in their craft. As negotiations progress and plans take shape, Migalchan and Ivannikov remain optimistic about the positive impact their venture will have on the entertainment industry landscape.
Published by: Nelly Chavez
