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Danny Sanchez – Solving The Thorny Issue of Rising Costs in the Flower Business

Danny Sanchez: Solving The Rising Cost in the Flower Business
Photo Courtesy: Danny Sanchez

By: April Adams

The floral industry is experiencing a blossoming boom, with projections indicating that it will burgeon into a whopping $38 billion market by 2025. Flowers play an integral role in countless celebrations and moments of joy, from adorning wedding venues to brightening up everyday spaces.

Yet, amidst this floral frenzy, a pressing concern looms large: the relentless surge in operating expenses. For florists, whose livelihoods rely on creating stunning arrangements and providing top-notch service, navigating these rising costs has become an uphill battle.

According to Danny Sanchez, a seasoned florist and co-founder of South Florals Group, the rising cost problem has become a headache for both florists and customers. He asserts,” As inflation has impacted us all equally, customers hesitate to pay huge sums for floral arrangements. However, we as florists have no other option except to charge more because the cost of running a floral business has steadily increased.”

To educate the customers, Danny highlights some major factors behind the floral business’s costly operations.

One of the main contributors is the escalating prices set by flower farmers and wholesalers. Inflation has driven up the costs of flowers significantly, with prices soaring between 30% to 100% on average and, in some cases, even spiking by 300%. This price surge, coupled with the post-pandemic wedding boom, has made flowers more expensive than ever.

Climate change adds another layer of complexity to the issue. Fluctuating weather patterns affect the accessibility of certain blooms, making them harder to grow and leading to scarcity. As a result, florists may find it challenging to fulfill their clients’ desires while staying within budget constraints.

Additionally, high fuel prices further strain the floral industry. Florists rely on vans with lower gas mileage to transport flowers from suppliers to their shops and ultimately to the venue. With gasoline prices reaching over $5 per gallon in some states, the cost of transportation becomes a significant expense for business owners.

Labor costs have also increased, impacting the overall expenses of running a floral business. Florists rely on a skilled crew to guarantee on-the-dot deliveries and flawless floral designs, but here’s the twist: their salaries are a big part of why costs are shooting up.

In light of these challenges, florists are seeking solutions to mitigate the impact of rising costs on their businesses. Danny, drawing from his 17 years of experience in the industry, believes that technology can play a pivotal role in addressing this issue. Through his latest venture, NuFlorist, Danny has developed the iFlorist app—a comprehensive flower shop management suite aimed at helping florists streamline their operations and reduce expenses.

The iFlorist app offers a range of features designed to optimize efficiency and cut down costs. With a tailor-made inventory management solution, florists can track their stock levels accurately, ensuring they only order what they need, minimizing waste and overspending. The app also provides a budgeting tool, allowing florists to allocate funds strategically and make informed decisions about their expenditures.

The iFlorist app offers insights and forecasts on expenses and growth, empowering florists to plan ahead and adapt to changing market conditions effectively. By leveraging technology, florists can optimize their workflows, enhance productivity, and ultimately improve their bottom line.

As the floral industry continues to evolve, florists must embrace innovation to navigate the challenges posed by rising costs. By adopting solutions like the iFlorist app, florists can survive and thrive in an increasingly competitive market landscape.

While the floral industry faces significant challenges due to rising costs, hope is on the horizon. Through innovative solutions and the smart use of technology, florists can overcome these obstacles and continue to delight customers with beautiful blooms for years to come.


Published By: Aize Perez

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