By: Natalie Johnson
In a world increasingly driven by technological advancement, Intertwined Agency is adapting to the future with a transformational shift towards an AI-powered business model. Under the leadership of Tianna Robinson, the New York-based agency is exploring new ways to integrate AI technologies into communications, storytelling, and business operations. With this shift, Intertwined Agency is enhancing its creative capabilities by unlocking new opportunities to improve efficiency, which may contribute to profitability and growth for its clients.
AI is no longer just a futuristic concept; it is becoming an integral part of reshaping industries such as public relations, media relations, and brand strategy. As the global economy continues to evolve, AI is projected to contribute $15.7 trillion by 2030, and the Intertwined Agency is capitalizing on this change. The agency’s expanded offerings are designed to meet the diverse needs of businesses, helping them adapt and succeed in an AI-driven market.
Intertwined Agency’s suite of services includes AI-powered communications and AI workflow automation—tools that are influencing the way PR campaigns and business operations are executed. By utilizing AI to improve media relations, audience engagement, and PR strategies, the agency aims to deliver faster and more impactful results. This technological efficiency is not just about speed; it may also help reduce costs, optimize operations, and support overall business profitability. Automating repetitive tasks allows businesses to redirect resources toward areas where creativity and human insight can have a significant impact, which may lead to growth and improved financial outcomes.
The AI workflow automation offered by Intertwined Agency optimizes operations across business functions, from internal processes to client engagement. These intelligent automation solutions have the potential to increase operational efficiency, reduce costs, and allow teams to focus on high-value, strategic work. This combination of efficiency and cost-effectiveness offers opportunities for businesses seeking to scale and stay competitive in an evolving market.
Intertwined Agency’s transformation also includes AI-driven content production with the launch of its AI Production Studio. This innovative division explores AI-generated cinematic films, music, and visual storytelling, pushing the boundaries of creative expression. With the help of AI, the agency creates content that resonates with global audiences, enhancing brand messages with precision and relevance. This approach allows brands to produce engaging storytelling at scale, ensuring messages not only reach but connect with the right audiences.
At the core of Intertwined Agency’s transformation is a commitment to merging technology with culture. While AI’s power to automate and streamline operations is clear, Robinson emphasizes that AI amplifies the human touch, enabling brands to build meaningful relationships, inspire audiences, and create impact. “AI isn’t replacing the human touch, it is enhancing it,” says Robinson. “By automating the mundane, we free businesses to focus on what truly matters—building relationships, inspiring audiences, and creating meaningful outcomes.”
Beyond innovation, the agency is committed to ethical AI use, ensuring technological advancements are deployed responsibly. Intertwined Agency remains dedicated to solutions that align with the diversity and inclusivity of the world, supporting voices from all walks of life and fostering positive social change.
In today’s AI-driven business environment, efficiency and innovation are crucial for long-term success. Intertwined Agency’s new direction presents a promising blueprint for businesses seeking to optimize operations, increase profitability, and grow in an increasingly competitive market. Through AI-powered communications, workflow automation, and innovative content creation, Intertwined Agency is positioned to help brands succeed in the age of AI.
By embracing AI’s potential, Intertwined Agency is not just adapting to the future; it is actively shaping it, providing brands with the tools and expertise needed to thrive in a world where innovation, efficiency, and cultural relevance are keys to success.
Disclaimer: The information provided in this article is for general informational purposes only. While the article discusses the use of AI technologies by Intertwined Agency, the potential benefits, improvements, and impact on business operations are based on the agency’s practices and projections. Individual results may vary, and there is no guarantee that similar outcomes will be experienced by all businesses. Always assess your specific needs and consult with professionals before implementing new technologies in your business.
