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Meta & Social Commerce: Boosting Sales on Amazon and Beyond

Economic Insider Staff on August 27, 2024

In today’s digital landscape, social media platforms have evolved into essential tools for sales and brand awareness. Limiting your brand’s presence to just a few of these platforms could mean missing out on a broader audience. Even well-established brands on Amazon can expand their reach by utilizing social media channels like Meta (Facebook and Instagram), Twitter, and TikTok. This article explores how businesses can improve their social media presence to boost sales through Meta and social commerce strategies.

The Power of Social Media for E-Commerce

Social media’s role in e-commerce has evolved dramatically. Platforms such as Facebook, Instagram, and TikTok are not just for social interaction but have become vital for e-commerce. In 2024, leveraging these platforms is essential for e-commerce brands to stay competitive. Social media’s reach and ability to create personalized experiences make it invaluable for targeting diverse audiences and driving purchasing decisions. For instance, Instagram’s shoppable posts enable users to buy products directly, bridging social interaction with e-commerce seamlessly.

Leveraging Brand Referral Programs

Social media does more than increase visibility; it offers direct monetary benefits. Amazon’s Brand Referral Bonus program, for instance, rewards brands that drive sales through external traffic, including social media, by offering a 10% rebate on such sales. This provides a significant incentive for brands to invest in social media marketing. By strategically using these platforms to generate traffic to Amazon, businesses can increase sales and earn rebates, which can be reinvested into future marketing efforts.

Crafting Effective Social Media Strategies

Successful social media marketing goes beyond just posting content; it requires a well-thought-out strategy that resonates with your target audience. Using platforms like Facebook and Instagram for targeted advertising allows brands to present their products in personalized ways that cater to users’ interests and needs. Engaging content, such as user-generated photos, lifestyle images, and TikTok-style videos, can significantly boost audience interaction and brand loyalty. This engagement builds trust over time, which is crucial for converting followers into customers.

The Role of Paid Social Advertising

While organic content is essential, paid social advertising can significantly enhance a brand’s reach. Platforms like Facebook and Instagram offer advanced targeting options, enabling businesses to reach specific demographics effectively. Paid advertising allows brands to test different ad creatives and targeting options, optimizing campaigns for better performance and maximizing the return on investment. Retargeting ads can also re-engage users who have shown interest but have yet to make a purchase, increasing the likelihood of conversion.

Embracing Omnichannel Marketing

Relying solely on one platform for sales is no longer sufficient in the competitive e-commerce landscape. An omnichannel approach, integrating Amazon ads, Google Shopping, and social media advertising, is vital for capturing the full spectrum of revenue opportunities. Omnichannel marketing creates a seamless customer experience across all platforms, guiding the customer smoothly through their purchasing journey.

Summary

Social media’s influence on e-commerce is undeniable. Platforms like Meta and TikTok offer unique opportunities for brands to connect with customers and drive sales. By developing a comprehensive social media strategy that includes both organic content and paid advertising, brands can achieve sustainable growth and stay ahead in the ever-evolving digital market. Understanding and engaging with your audience is key, and continuously optimizing your strategy will ensure long-term success in the dynamic world of social commerce.

Boost your sales on Amazon and other e-commerce channels by leveraging meta and social commerce. Discover how in this insightful article: Boost Sales with Meta & Social Commerce on Amazon and E-Comm Channels.

 

Published By: Aize Perez

Angela Jourdain Discusses Effective Ways Advocacy Can Change a Community

Economic Insider Staff on August 27, 2024

Angela Jourdain, a leading voice in advocacy, believes that anyone can harness the power of advocacy to create positive change. By understanding the core principles and strategies of effective advocacy, you can transform your desires for a better community into real-world results.

Communities are the bedrock of our society. They are where we live, work, and raise our families. But like any living entity, communities face challenges that require attention and action. This is where advocacy comes in – a powerful instrument for change wielded by passionate individuals.

Understanding the Power of Advocacy

Angela Jourdain says that, at its core, advocacy is the act of championing a cause or idea. It’s about raising awareness, influencing decision-makers, and mobilizing others to take action on issues that matter. Advocacy can take many forms, from a passionate letter to a local newspaper to organizing a community protest. Regardless of the method, the essence of advocacy lies in speaking up for what you believe in and working towards positive change.

While advocacy may seem daunting, especially when faced with complex social issues or seemingly immovable power structures, it’s a skill that anyone can develop. Angela Jourdain emphasizes that successful advocacy hinges on a key principle:  knowledge is power.

Keys to Effective Advocacy

  • Know Your Issue Inside-Out: The first step is to conduct thorough research on the issue you’re passionate about. Understand its historical context, the different perspectives at play, and the potential impact that your advocacy can have.
  • Identify Your Audience: Not all audiences are created equal. Take time to determine who you need to influence. Are you aiming to reach government officials who can enact policy changes? Community leaders who can mobilize support? Or is it the general public whose awareness and understanding need to be raised?
  • Craft a Compelling Message: Once you know your audience, it’s crucial to develop a clear and concise message that resonates with them. Use simple, jargon-free language that evokes emotion and inspires action.
  • Build Your Network: Strength lies in numbers. Identify individuals and organizations who share your concerns and collaborate with them. This collaborative spirit not only amplifies your voice but also allows you to learn from diverse perspectives and experiences.
  • Leverage Your Strengths: Each person brings unique skills and talents to the table. Identify your strengths and explore ways to use them to further your advocacy efforts. Are you a compelling writer? A charismatic speaker? An organizational wiz? Use these skills to their full potential.

Strategies for Making Your Voice Heard

Knowing what to advocate for is only half the battle. Now, how do you effectively deliver your message? Angela Jourdain offers a toolbox of diverse strategies:

  • Become a Confident Public Speaker: Mastering the art of public speaking allows you to effectively communicate your message to various audiences whether it’s addressing a town hall meeting or delivering a presentation to a specific group, a clear and engaging delivery style can make a significant impact.
  • The Power of the Pen: Letter writing, whether directed at elected officials, newspaper editors, or community leaders, offers a powerful platform to express your concerns and solutions.
  • Harness Social Media: The internet provides a powerful tool for spreading the word. Utilize social media platforms to raise awareness, mobilize support, and connect with like-minded individuals. Remember, social media allows you to reach a vast audience and foster a sense of community around your cause.
  • Community Organizing: Building a network of supporters can take an idea and turn it into a movement. Organize events, protests, or campaigns to bring attention to your cause and engage others in your pursuit of change.
  • Lobbying for Change: Sometimes, direct communication with decision-makers can be the most effective strategy. Meet with elected officials and present your case, advocating for their support and influence in creating desired change.

Overcoming Obstacles and Achieving Success

Angela Jourdain explains that the path of advocacy is rarely smooth. There will be opposition, setbacks, and moments of discouragement.  But like any worthwhile endeavor, perseverance is key. Focus on the positive impact you strive to achieve, celebrate even small victories along the way, and learn from your experiences to become a more effective advocate.

Advocacy is a powerful tool for creating positive change in your community. By understanding the principles and strategies involved, you can become an effective advocate for the issues that matter to you. Remember, even small actions can have a significant impact. So, don’t be afraid to step up and make a difference.

The Ripple Effect

The beauty of advocacy lies in its potential for change, even at a local level.  When you raise awareness, mobilize your community, and influence decision-making, you take a significant step toward creating a better future for yourself, your neighbors, and future generations.

By taking action, even though seemingly small steps, you can create a ripple effect that leads to positive change

Published by: Holy Minoza

Kyra Valdez-Shipp to Speak at the 14th Annual HEDIS® Summit

Economic Insider Staff on August 27, 2024

By: Publicity For Good

Las Vegas, NV., (August, 2024) – The 14th Annual HEDIS® & Quality Improvement Summit is set to take place from September 29 to October 1 at Paris Las Vegas, bringing together healthcare professionals and industry leaders for a series of dynamic sessions aimed at improving healthcare quality and optimizing performance through the HEDIS® (Healthcare Effectiveness Data and Information Set) measures. This year’s summit promises to offer attendees practical strategies, studies, and insights on how to work smarter and achieve better outcomes.

Kyra Valdez-Shipp to Speak at the 14th Annual HEDIS® Summit

Photo Courtesy: Kyra Valdez-Shipp

One of the highly anticipated sessions at the conference, titled “Making the Work You Do Work for You,” will feature a panel of distinguished speakers who will share their expertise on capturing and utilizing data to close care gaps and improve member health outcomes. Among the speakers is Kyra Valdez-Shipp, R.N., MSN, CCM, founder and principal of Peak Performance Solutions Group. Valdez-Shipp, a seasoned healthcare leader, is not only a speaker but also an enthusiastic participant who is eager to engage with peers and gain insights from the event.

“I personally love HEDIS,” Valdez-Shipp shares. “I believe in the model, and with the upcoming changes that will deeply impact the performance of every product, I think this conference is the perfect opportunity to level set, get the annual updates, and network with like-minded professionals.”

Valdez-Shipp’s session will focus on innovative approaches to data utilization within healthcare organizations. She will explore how to capture valuable data from organic touchpoints with members and how to close existing data gaps using low- or no-budget resources. While many focus on HEDIS data to address care gaps, Valdez-Shipp emphasizes the importance of tapping into the wealth of unused data that could serve as early indicators of a member’s overall health and care needs.

Kyra Valdez-Shipp’s session will focus on the importance of effectively capturing and utilizing data gathered from member interactions, such as when a new member joins a plan or undergoes an annual Health Risk Assessment (HRA). By organizing this information in a structured format, healthcare organizations can gain valuable insights into a member’s likelihood of compliance and identify potential social determinants of health barriers. However, despite the collection of this data, many organizations are not fully leveraging it to its potential.

In her session, Valdez-Shipp will address the missed opportunities that exist within healthcare organizations to gather and utilize data from various touchpoints, whether through phone calls, texts, or online interactions. She will emphasize the importance of feeding this data into reports that can provide actionable intelligence, helping organizations to improve overall care and member outcomes.

Katie Gries, MHA, Manager of Quality Management at Blue Cross of Idaho, will join Valdez-Shipp on the panel to discuss how her organization has effectively used HRAs to identify and close care gaps, including through a successful cancer care outreach program. Shannon Decker, M.Ed., MBA, Ph.D., Principal at VBC One, will moderate the session, focusing on strategies that organizations can use to enhance patient experiences and ensure they receive valuable care at lower costs.

The 14th Annual HEDIS® & Quality Improvement Summit promises to be an invaluable event for healthcare professionals seeking to enhance their understanding of HEDIS measures and quality improvement strategies. The session “Making the Work You Do Work for You” is scheduled for the final day of the conference and is expected to provide attendees with practical, actionable insights.

For more information about the summit, including the full agenda, list of speakers, and registration details, please visit the event landing page.

About Kyra Valdez-Shipp

Kyra Valdez-Shipp, R.N., MSN, CCM, is the founder and principal of Peak Performance Solutions Group. With a background in nursing and healthcare management, she is a recognized expert in quality improvement, data optimization, and performance management within the healthcare sector. Kyra’s hands-on, personalized approach empowers organizations to enhance patient outcomes, streamline operations, and achieve sustainable growth. As a sought-after speaker and consultant, she is passionate about helping healthcare professionals harness data-driven insights to improve care quality and organizational efficiency.

Press Contact:

Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com/

 

Published by: Khy Talara

Keter’s Sustainable Storage Sheds Offer Versatile Solutions for Customers’ Yards and Landscapes

Economic Insider Staff on August 27, 2024

By: Zach Miller

Finding a respite from today’s hectic lifestyles is often a challenge. After a crazy workday or long workweek, many time-crunched homeowners and tenants enjoy relaxing at home with family and/or friends. In fact, outdoor entertaining, outdoor games, and gardening are becoming increasingly popular across the United States.

Of course, every outdoor activity often involves substantial amounts of gear. Outdoor game equipment, gardening tools, and multiple bags of soil all need a home. Lawnmowers, weed eaters, tools and toolboxes, pool maintenance chemicals, and other miscellaneous items also need dedicated spots. 

Fortunately, Keter’s sustainable storage sheds can easily conquer these challenges. In fact, this respected global outdoor lifestyle solutions provider offers sheds that meet multiple size and design criteria. Equally importantly, each rugged, resin-based shed is built to withstand harsh weather conditions ─ for many years.

Keter’s High-Quality Outdoor Lifestyle Products  

Keter’s diverse outdoor lifestyle products enjoy an excellent reputation in the global marketplace. Along with the company’s outdoor furniture collection, Keter offers a line of quality storage sheds and versatile garden boxes. Every product offers contemporary styling that fits with varied outdoor landscapes.

Equally importantly, Keter’s outdoor lifestyle products are built to last. Fabricated of a quality resin blend, these products can tolerate often-harsh outdoor weather while retaining their good looks.

Finally, Keter’s outdoor products are sustainably built, with each product containing an ever-increasing percentage of recycled content. In addition, each Keter product is 100 percent recyclable. Together, these practices help reduce the company’s global environmental impact while contributing to the solution.

Keter CEO Alejandro Pena Prioritizes Product Innovation  

Since 2018, Keter Chief Executive Officer (CEO) Alejandro Pena has guided this global organization forward. With 25 years in the consumer product marketplace, he brings a history of consistent revenue growth and enhanced profitability to his role. Alejandro Pena continues to build on that impressive track record, transforming a family-owned company into a prominent global consumer products supplier.

Today, Alejandro Pena continues to implement Keter’s successful expansion strategy. With product innovation at the forefront, the company’s product development team brings a steady flow of consumer lifestyle products to the global marketplace.

To reach customers in over 100 countries and with consumers’ varied buying channel preferences, Alejandro Pena uses an evolving omnichannel marketing strategy. This proven approach continues to drive Keter’s enhanced profitability.

Snapshot of Keter’s Quality Storage Sheds

Well-built, durable storage sheds are worth their weight in gold. Keter’s United States customers can choose from long-lasting polypropylene resin sheds that are maintenance-free. In addition, the sheds’ integrated UV protection prevents sun rot that could occur with substandard storage sheds.

Small, medium, and large shed configurations cater to customers with differently-sized yards. Equally importantly, Keter’s storage sheds have striking good looks. With an attractive wood-like finish and feel, these sheds won’t crack, peel, or fade.

Every Keter shed package includes drillable and paintable walls, clear windows, and flooring. Sturdy hardware and optional specialty shelves and accessories can help organize the shed’s interior. Finally, every Keter shed carries a manufacturer’s warranty.

Innovative DecoCoat FinishGains Marketplace Attention

Keter’s creative, resourceful product team often brings innovations to the marketplace. In 2023, the team introduced the industry-leading DecoCoat finish. Which features an attractive wood-look along with certain texture and color combinations.

Selected Keter products contain ultraviolet protection that minimizes visible marks and scratches. Today, Keter’s storage sheds, storage containers, benches, and certain products include the DecoCoat refinements.

Keter’s 10 Shed Models Appeal to Varied Needs

Keter’s wide-ranging storage shed collection features multiple styles, sizes, and price points. Each shed features quality resin construction and durability.

Signature Collection Sheds

Keter’s Signature Collection sheds integrate innovative DecoCoat finishes. Signature Collection sheds are available in a striking Walnut or Ashwood smooth-grained finish. Small, medium, and large sheds are available.

Artisan Sheds

Keter’s gray-toned Artisan sheds feature DuoTech technology for weather resistance. These low-maintenance sheds include a limited lifetime warranty. Select a small, medium, or large shed to meet specific space requirements.

Oakland Sheds

Keter’s gray-hued Oakland sheds feature a wood-like appearance and feel. Customers can easily personalize their shed by drilling and/or painting the walls as needed. Choose from a large shed or two compact model sizes.

Cortina Sheds

Keter’s gray-colored Cortina sheds feature EvoTechâ„¢ technology for impressive weather resistance and durability. Choose from small, medium, and large sheds to fit space parameters.

Newton Sheds

Keter’s gray Newton sheds feature EvoTechâ„¢ fabrication for high durability and weather resistance. Large or small sheds are designed for varied space needs.

Newton Plus Sheds

Keter’s gray Newton Plus sheds offer maximum storage along with customizable assembly. Six large sizes are available.

Darwin Sheds

Keter’s Darwin sheds are available in two colors. The structures are fabricated from EvoTechâ„¢ materials for superb durability. Darwin sheds offer user-friendly assembly.

Factor Sheds

Keter’s brown Factor sheds feature rugged resin construction and a wood-like finish. Choose from small, medium, or large sheds for varied size yards.

Manor Sheds

Keter’s gray Manor sheds are ideal for small-sized yards. These sheds feature sturdy resin construction and easy assembly.

Space-Saving Sheds

Keter’s compact sheds are ideal for small patios, gardens, and even boat docks. Each shed features a sleek, modern design and resin construction.

Alejandro Pena Prioritizes Sustainability and Product Innovation

Keter Chief Executive Officer Alejandro Pena has long been a champion of sustainability. Today, Keter’s industry-leading sustainability strategy integrates an increasing percentage of recycled materials in total production. Keter’s 100 percent recyclable products also help decrease the company’s impact on the environment. The company’s multiple manufacturing facilities are also making steady progress on their “zero waste to landfill” goals.

Along with his sustainability focus, Alejandro Pena embraces ongoing product innovation. In fact, Keter estimates that 30 percent of its product sales will result from new product introductions in 2025. These added product offerings, combined with Keter’s existing product lines, will help attract increasingly sophisticated 21st-century consumers.

Maintaining a Favorable Competitive Position

In Alejandro Pena’s view, sustainability and product innovation will together enable Keter to maintain its competitive position. “We are a business driven by innovation and a leading company in our industry…We lead by example and live by the values of being good to the environment as well as to our communities. Not only because it’s the right thing to do, but because I also believe that it will be a source of competitive advantage over the long term.

“We will continue to see markets evolve as consumers are increasingly aware of what’s good for the environment. Consumers are going to demand companies be socially responsible, and we need to be at the forefront of this in our industry,” Alejandro Pena concluded.

 

Published By: Aize Perez

QueueSlot: Book a New Schedule

Economic Insider Staff on August 27, 2024

Heine Nzumafo is multifaceted, multitalented, and—like anyone working hard professionally all week—very busy. He came up with the idea of an efficient scheduling software while working full-time as an Agile Coach and launching a side gig as a Scrum Master Trainer. It took a year to develop the idea and get it into initial production as Heine built a technologically sound foundation for his endeavor. The endeavor, QueueSlot, is an upcoming scheduling solution for professionals; whether you’re an employee, assistant, manager, CEO, or overlord, you need your schedule to be accurate and flexible. 

QueueSlot was driven to genesis by necessity. Around two years ago, Heine’s wife, a Financial Counselor working under consistent and strong demands from bosses, expressed frustration with her scheduling platform. Clients often canceled appointments, leaving gaps that were hard to manage without pestering her management team. Business as usual saw a decline from the losses in scheduling productivity. Heine saw a lot of flaws when taking a look at her scheduling software, specifically the absence of a waitlist and the inability to book alternate appointments. 

In our digital age, it makes no sense to see modern companies refuse consciously or unknowingly to incorporate the ideal technology into all wings of their business. He saw an opportunity to leverage automation and notification technologies to solve this problem, sparking the idea for QueueSlot.

Heine has seen plenty of setbacks in the creation of his new business, and he’s not new to bouncing back after a knockdown. His first venture, Hiipe, was a chat app that, despite a successful crowdfunding campaign, did not achieve long-term success. He’s learned from the mistakes of Hiipe, and QueueSlot marks his second venture. In contrast to the $400,000 project of Hiipe, QueueSlot was developed using Agile methodologies. Heine started with a three-page PowerPoint presentation, and within seven months and under $40,000, QueueSlot had its first version on the way.  

Heine immigrated to the United States from Cameroon in 1995, and his leadership skills were honed during his tenure as an Officer in the United States Army’s Signal Corps. He took advantage of the US military connection to educational programs and completed both a bachelor’s and master’s degree in Electrical Engineering. He’s worked in several roles such as Scrum Master, Senior Scrum Master, Release Train Engineer, and Agile Coach. He currently works as an Agile Project Manager, leveraging his extensive experience to drive innovative solutions in tech. All the while in every single one of these positions, he’s grinded on his hustle project—building it from the ground up to support entrepreneurs in their scheduling. QueueSlot was and is supported by Heine’s incredible work ethic. He’s able to merge all of his work to help the business idea. His Scrum Master training program offered hands-on internships with partner companies, but it faced limitations when these companies did not provide full access to project management tools. To overcome this, Heine resourcefully set up his own remote development team. This team not only developed QueueSlot but also provided more hands-on training for Scrum Masters. Resourceful as always, he used the new program funds as a lever to lift up his project while in early development. 

QueueSlot stands out from other scheduling software like Calendly, Acuity Scheduling, or Schedulicity for its increased elasticity and advanced function. Users can book alternate time slots, eliminating the need for rescheduling. Waitlists are automated for every time slot, managing bookings in real-time. This ensures seamless and efficient scheduling, reducing the loss of time and money from missed or canceled appointments. It’s a calendar that’s designed for the real world, and real world problems are always in mind with the design team. The patented multi-scheduling solution offers unlimited event setups, unlimited availability schedules, and new modern solutions to scheduling problems. Each time you set up an event in QueueSlot, you can define the parameters of the event in depth with the Event Details section, helping clue in employees, coworkers, and customers to unique events. You can also place a link for bookers on your public website that sends them to your event scheduling interface. When creating availability schedules, you can tailor multiple availabilities for different jobs, gigs, and commitments while managing overlap between them on one platform. QueueSlot opens up your schedule with efficiency. 

QueueSlot is a product of Heine’s passion for digital work efficiency and Entrepreneurship. In the long term, he sees his business overcoming competitors despite their head start. He envisions using the lean approach to software development to release more innovative software solutions while simultaneously training more Scrum Masters. While doing all this work, Heine is a pastor and family man, and he assumes the title of Chief Enabling Officer of  QueueSlot to reflect his hands-on, supportive leadership style. He empowers  his team continually and creates an environment of collective success through disciplined training. As his team grows, the platform will be able to offer even more outstanding services. Get in touch with Heine on his website and find out what his program can offer to your business scheduling needs. 

Published by: Holy Minoza

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