By: Maya Towers
For many entrepreneurs, the search for financial growth begins with another strategy, another course, another productivity system, or another attempt to work harder. Audrey Faust believes a meaningful shift often starts somewhere much deeper.
Behind every business decision, every price point, every sales conversation, and every investment choice is a set of beliefs about money, success, and personal worth. Those beliefs may operate quietly in the background, shaping outcomes before entrepreneurs even realize they are there.
That idea became the foundation behind Audrey Faust’s book You Are an Abundant B, a guide designed to help women examine their relationship with abundance, identity, and financial success.
For Audrey, abundance is not something someone earns after reaching a certain revenue goal or achieving a specific milestone. It begins with a decision about who you choose to become.
Redefining What It Means to Be Abundant
The title You Are an Abundant B intentionally leaves the final word open.
Audrey created that space because she wanted every woman who picked up the book to stop and ask herself a question before even turning the first page: What does that mean to me?
The answer is personal.
The “B” can represent the identity a woman chooses for herself, rather than a label handed down by expectations, society, or financial results. Audrey believes identity is not something people have to wait for permission to claim.
Many entrepreneurs unknowingly tie their confidence to external proof. They believe they can call themselves successful once the business grows, once the money arrives, or once they feel completely ready.
Audrey challenges that idea.
She believes the decision comes first, and the evidence may follow.
When women stop measuring their power only through their bank accounts, they may begin showing up differently. They may make clearer decisions, communicate their value more confidently, and become more willing to invest in themselves and their businesses.
The Hidden Beliefs That Shape Financial Outcomes
One of Audrey’s key messages is that financial struggles are not always caused by a lack of knowledge or effort.
Many entrepreneurs know what they should do. They understand marketing. They have strategies. They take action. Yet they may continue running into the same limitations.
Audrey believes the missing piece is often found in subconscious beliefs.
She describes these beliefs as background software that may influence behavior without conscious awareness. They can affect how much someone charges, how they handle rejection, whether they follow up with potential clients, and even whether they are comfortable looking closely at their own financial numbers.
A woman can be working consistently while still carrying beliefs that create resistance against the success she wants.
For Audrey, changing financial outcomes may require looking beyond external action and understanding the internal patterns driving those actions.
Moving Beyond the Hustle Mentality
The traditional message in entrepreneurship has often been simple: work harder, put in more hours, and success may follow.
Audrey sees a problem with that approach.
After years of working as a CFO and observing business owners, she noticed many talented women were exhausting themselves while their financial results remained unchanged.
The issue was not always effort. It was often clarity, capacity, and alignment.
Audrey believes the “work harder” mentality can distract entrepreneurs from asking better questions.
Instead of constantly asking, “How can I do more?” she encourages women to consider, “How can I work in a way that creates better results?”
Her approach combines mindset work, neuroscience, and financial strategy to explore why people repeat certain patterns and how they can create new ones.
The brain is designed to recognize patterns and predict outcomes based on previous experiences. If someone’s internal expectations around money are limited, they may continue recreating those patterns even while trying to grow.
The goal is not simply doing more. It is becoming someone who can receive and manage more.
Why the Nervous System Matters in Business
Entrepreneurship often celebrates constant movement. The busy schedule, the long hours, and the endless hustle can look like signs of commitment.
Audrey believes there is another side of the conversation that deserves attention: the role of the nervous system.
When entrepreneurs operate under constant stress, their ability to think clearly can change. They may overlook opportunities, make reactive decisions, or approach business conversations from fear instead of confidence.
Audrey views nervous system regulation as more than a personal wellness practice. She sees it as a business consideration.
When someone feels grounded and secure, they may be able to make decisions from a place of confidence rather than urgency.
That difference can influence everything from client conversations to negotiating opportunities.
Creating a Practical Path Through the T.E.A. Framework
To help women apply these concepts, Audrey created her “Dishing the T.E.A.” framework, which focuses on Thoughts, Energy, and Alignment.
The process begins with thoughts because beliefs influence the way people interpret situations and make decisions.
Next comes energy, which Audrey believes affects how entrepreneurs show up and how others experience them. Confidence, uncertainty, excitement, and fear can all influence interactions in ways people often underestimate.
The final piece is alignment.
Audrey believes entrepreneurs need to examine whether their choices match the future they are trying to create. When thoughts, energy, and actions are moving in different directions, growth can become more difficult.
The framework gives women a way to pause, reassess, and return to a more intentional mindset.
Building Success From the Inside Out
At the heart of You Are an Abundant B is Audrey Faust’s belief that business growth is connected to personal transformation.
Success is not only about revenue numbers or external achievements. It is also about developing the confidence, awareness, and self-trust that may help someone handle the opportunities that come with growth.
Audrey’s message is not about waiting for abundance to appear. It is about recognizing the ways people may already be blocking themselves from receiving it.
By changing the identity behind the business, entrepreneurs may begin creating decisions, habits, and strategies that reflect where they truly want to go.
For Audrey, abundance is not just a financial destination.
It is a way of showing up.
Ready to rethink the way you approach success, money, and personal growth? Discover Audrey Faust’s You Are an Abundant B on Amazon and explore how identity, mindset, and strategy can work together to support wealth creation.
