Did you know that 65% of consumers make purchasing decisions based on visual merchandising?
Choosing the right mannequin is crucial. Whether mannequin heads or full-body displays, a well-selected mannequin could make the ultimate difference in your sales. This article provides you with essential tips and tricks to shop this department stress-free, from different types to poses or styles. Get ready to elevate your display game and draw customers in like never before!
Understand Why a Good Mannequin Can Make Your Retail Scene
Enhancing Visual Appeal
Picking the right mannequin could significantly enhance the visual appeal of your store. With an enticing visual display, a properly selected mannequin could draw in customers just by the look of it. For example, displaying the latest fashion trends in a realistic full-body form could easily catch an onlooker’s eye.
An additional feature of choosing the right mannequin is to further extend the visual your brand stands for. If you’re working with a high-end boutique, using elegant and sophisticated mannequins would help give off the feeling of luxury and exclusivity for the customer. Say you’re looking to reach a younger target market at a more affordable price; one of the vibrant and modern head displays may be more of an appropriate choice to help showcase different looks for cheap.
Factors to Consider When Choosing Mannequins for Your Store
Style and Theme
When choosing mannequins, it’s just as important to consider your store’s style and theme. Mannequins should fit in seamlessly with your store’s aesthetic to maintain a cohesive look and feel. For example, if you’re a modern boutique, you may want to select sleek, abstract mannequins so their overall look is consistent with your store’s.
Durability and Materials
Make mannequin durability a priority when deciding on the right to buy mannequin for your store. Go for mannequins created from high-quality materials such as fiberglass or plastic to ensure your display pieces hold up over the long term and are resistant to anything your customers can throw at them. Sturdy mannequins will continue to look great after numerous outfit changes and are less likely to lose their shape or stability.
Selecting the Ideal Dress Form for Your Needs
Importance of Dress Forms
Dress forms are an essential tool for precision garment fitting and draping. It is imperative to choose dress forms that mirror the measurements of your target customers. Look for features like adjustable height, bust size, waist size and hip size on dress forms.
Customization Options
Many dress form models come with customizable features. Models such as adjustable heights or expandable waistlines provide versatility in displaying a range of clothing sizes.
Final Considerations
Items to remember whilst you’re deciding which mannequin to choose.
Realistic body measurements: When choosing mannequins, it’s important to think about their body measurements. Make sure that the measurements are of realistic shapes and sizes that reflect your target customers. By selecting mannequins with dimensions that reflect actual people, you can show how your clothes will fit on an average person.
Manage the Pros:
Helps customers visualize how the clothing will look on them. Increases relatability for shoppers of different body types. Limitations:
Mannequins in various sizes are not available. More bang for your body: Pay close attention to the details of specific body measurements such as shoulder width, torso length, and hip measurements when choosing mannequins to display certain types of garments. When displaying dresses or tops, for example, you can more effectively display the clothing by using a mannequin with an accurate torso length and shoulder width. Adjustable mannequins can be modified according to what you are displaying.
Understanding Different Styles of Mannequins
Full-Body vs. Headless Mannequins
Full-body mannequins are great for displaying complete outfits, especially if you want to show how clothes fit a person. In contrast, headless mannequins can draw attention to the clothing itself, keeping the focus on your garments without giving them a face.
When choosing between body mannequins and headless ones, think about your store aesthetic and the story you want to tell. Full-body mannequins are great for enabling customers to visually put themselves in the outfit. But if specific clothing details are the highlights of your store, headless mannequins may be more effective.
Closing Thoughts
As you can see, choosing the right mannequin for your store involves more than just aesthetics. The right mannequin can bring vitality to your displays, catching the eye of passersby and effectively showcasing your merchandise. By understanding your store’s needs and taking into account factors such as style, body measurements, and placement, you can create a shopping experience that resonates with your target customer.
Published by: Nelly Chavez
