Of course, migration has been a characteristic feature of humanity throughout its history. This is especially true in the early eras. No visas, no checks, and no long flights were needed. People simply gathered in large groups and changed their place of residence if there were reasons for doing so.

What were these reasons? For example, primitive ones: hunger, cold, enemies, predators, floods, and so on. Historical research has shown that people migrated in very big groups.

Thousands of years have passed, but the situation has not fundamentally changed. Hundreds of thousands, if not millions, of people change their country of residence every year. Why?

For some, the answer is simple: they need more money to support themselves and their families. Others seek political asylum. Others look for better conditions to realize their talents, which is especially relevant for athletes and artists, for example.

Whatever the case, migration has always been and always will be.

The United States: The Leader Among Migrant Destinations

Yes, migrants, of course, most often choose countries with a high standard of living, democratic system, and social guarantees. Usually, these are Western European countries.

However, the United States remains the undisputed leader in this regard, standing without competition. More than 50 million US residents are migrants. 15% of the total population! Germany, holding second place, lags far behind. It has just 13 million migrants.

Why does this happen? One might assume that the reason is the relative stability of life in the United States. The country is far from the constant European wars and revolutions, and there is a more or less stable democratic system here.

Wars, in particular, often serve as a catalyst for migration waves. For example, during World War I and the Russian Revolution, more than 1 million people relocated to the US. For the early 20th century, these numbers were extraordinarily high.

The war that began in 2022 between Russia and Ukraine became another migration trigger. The volume of migration from Ukraine to the USA increased by 300% compared to pre-war figures.

One conclusion that can be drawn is that migrants are a huge group of people in the United States, and if a company makes this category its target audience, it can reap great benefits.

This is where the RusRek platform comes into play. It caters to migrants and businesses that interact with them or plan to do so. Founded over 30 years ago, the platform continues to enjoy big popularity.

RusRek has a comprehensive toolkit for effective work. Let’s explore the components of this toolkit.

The RusRek Website

The RusRek web portal is an extremely useful information resource for migrants. Firstly, expats can simply communicate here. Lack of communication is a common problem for migrants, especially those who face a language barrier.

Secondly, the RusRek website has practical value. For example, with its help, a migrant can order a particular service and get help from a fellow migrant. Again, the expat manages to bypass the problem of the language barrier and the lack of full integration into the social life of Americans.

The website has a blog comprising five main categories: economics, migration, medicine, crimes, and news. Just by periodically visiting this resource, the expat can stay up to date with all the important events.

The RusRek Radio Station

The platform’s own radio station operates at 96.3 FM. This is another important information resource available to migrants. Of course, much attention is paid to the news. This applies to news from the USA, as well as from post-Soviet countries, European countries, Israel, and so on.

Much attention is paid to the cultural component here. Migrants can plan their leisure time based on the information they receive from the radio station. Concerts, exhibitions, conferences, football matches, and other sporting events are announced here. If a migrant doesn’t know what to do for themselves or their family on the weekend, they can simply listen to our radio station on the road!

Radio hosts also focus on the healthcare system. Listeners can learn news about health insurance (these are very important points for people who are just adapting to its peculiarities), they can learn about new methods of treating diseases, new equipment, and so on.

The RusRek Print Edition

RusRek also publishes a newspaper that is available at New York subway stops. This offers expats access to the latest news even without internet connectivity.

RusRek’s Offerings for Businesses

• Inspiring Stories. Companies can share stories of expats who have adapted to life in the USA and achieved significant success. These stories serve as PR opportunities and inspire other migrants, demonstrating that becoming integrated into American society is a possible goal.
• Advertising. Businesses can post commercial information on the platform’s website free of charge.
• Comprehensive business promotion. RusRek’s specialists can promote your product or service. The project team has deep insights into the needs and interests of the migrant target audience.
• Analytical data. Instead of conducting independent surveys and sociological or marketing studies, businesses can get ready-made data from RusRek. This approach saves both time and money.

RusRek: 30 years of benefit for businesses and migrants!

Published by: Annie P.