NORWALK, Conn., July 28, 2026 — Squeeze Massage has announced a new partnership with body-care brand MAËLYS to introduce an exclusive MAËLYS Hand Treatment. The service is now available as a Premium Enhancement at Squeeze Massage locations across the country.
The two-step treatment combines hand massage with products from the MAËLYS Barrier Repair body-care line. It is designed to nourish and hydrate the hands while leaving the skin feeling softer, smoother, and moisturized.
“We are always looking for meaningful ways to allow guests to personalize their massage experiences,” said Jessica Yarmey, president of Squeeze Massage. “Partnering with MAËLYS allows us to introduce a premium enhancement that delivers a truly personalized wellness experience.”
The partnership represents the first national collaboration between Squeeze Massage and MAËLYS. It brings together two brands focused on providing approachable, high-quality self-care experiences intended to help people look and feel their best.
“At MAËLYS, we believe body care should be more than another step in your routine; it should be a moment that helps you reconnect with yourself,” said Rom Ginzburg, CEO of MAËLYS. “Partnering with Squeeze allows us to bring that philosophy to life by integrating results-driven body care into an experience that’s already centered around self-care.”
The MAËLYS Hand Treatment may be added to any 80-minute massage session. The treatment features a two-step application of MAËLYS SO-SILKY Foaming Body Scrub and SO-RICH Barrier Body Butter, paired with massage techniques intended to soothe tired hands while providing hydration and skin-conditioning benefits.
The launch will be supported through digital marketing, social media, email campaigns, in-shop merchandising, influencer collaborations, and promotional offers.
The MAËLYS Hand Treatment is now available at Squeeze Massage locations across the country.
About Squeeze Massage
Squeeze Massage provides a modern massage experience through thoughtfully designed spaces, an intuitive app, and a guest-centered approach. With 12 locations across the country, the franchise was created to bridge the gap between luxury spas and budget-friendly massage chains.
From booking through checkout, the Squeeze experience is designed to simplify self-care and provide a more convenient massage experience for modern consumers. More information is available at www.squeezemassage.com.
About MAËLYS
MAËLYS develops body-care products for common concerns experienced by women at different stages of life. Its targeted products are designed to hydrate, soften, and nourish the skin while helping women feel confident in their bodies.
MAËLYS products are available directly through maelyscosmetics.com, at Ulta Beauty stores nationwide, and through Amazon and TikTok Shop.
