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International #1 Bestselling Author, Robert J. Smith, MFA to Co-Author Book on Implementing Proven Influence and Persuasion Strategies

International #1 Bestselling Author, Robert J. Smith, MFA to Co-Author Book on Implementing Proven Influence and Persuasion Strategies
Photo Courtesy: Adam Ayash, Robert J. Smith

By: Mary Worth

Renowned author and business expert, Robert J. Smith, BBA, MFA, is assembling a team of co-authors who are all founding members of The Cialdini Institute to write a groundbreaking book on mastering the time-tested strategies outlined in Robert B. Cialdini, Ph.D.’s influential work, Influence: The Psychology of Persuasion. Smith, backed by his extensive experience in the financial industry, aims to share how he, his co-founders and their worldwide clients achieved remarkable success by implementing these strategies. The upcoming book will offer valuable insights on how readers can reach the pinnacle of their respective industries and professions.

Smith, known for his previous work in the international bestseller, Sales Genius #1, is eager to replicate his previous success. In that book, Smith was part of a global team that surpassed “The Wolf of Wall Street,” Jordan Belfort, whose book on sales strategies landed in the second spot. Now, Smith will lead a team of esteemed Founding Members of The Cialdini Institute, leveraging their expertise to provide readers with practical methods for implementing Cialdini’s 7 Principals of Ethical Persuasion.

The book will delve into each of the seven principles, offering comprehensive guidance on how to apply them effectively:

1. RECIPROCITY: This principle explores the human inclination to reciprocate a behavior, gift, or service received from others. Smith and his team will reveal how leveraging this principle can create a reciprocal relationship, fostering trust and goodwill.

2. SCARCITY: The allure of the unattainable is a powerful psychological driver. Smith and his colleagues will explain how understanding and utilizing scarcity can captivate audiences, creating a sense of urgency and desire for products or services.

3. AUTHORITY: Human nature naturally gravitates toward credible and knowledgeable experts. Smith’s team aims to demonstrate how establishing authority can instill confidence in others, making them more receptive to your messages and offerings.

4. CONSISTENCY: Keeping one’s word and acting consistently is highly valued by society. The book will emphasize the importance of maintaining consistency in our words and actions, as it enhances trust and reliability.

5. LIKING: People prefer to do business with individuals they know and trust. Smith will illustrate how building genuine relationships and fostering likability can significantly impact one’s success in various professional settings.

6. SOCIAL PROOF: When uncertain, people tend to look to the actions and behaviors of others for guidance. The book will highlight the power of social proof and how leveraging it can influence decision-making processes.

7. UNITY: We are naturally drawn to those who share our beliefs and values. Smith and his co-authors will emphasize the importance of finding common ground and fostering a sense of unity to build strong connections with customers or clients.

While delving into these influential principles, the book will also showcase the remarkable successes achieved by Smith and his fellow founders as well as their global clients both inside and outside of The Fortune 500. Readers can expect real-life examples and case studies that demonstrate the effectiveness of these strategies across various professions, industries, and countries.

Influential author Daniel H. Pink, known for his works such as When, Drive, and To Sell is Human, has praised Cialdini’s book, Influence, stating, “If you’ve got time for only one book, this is it.” This endorsement showcases the profound impact Cialdini’s principles have had on individuals seeking to master the art of persuasion and influence.

As Smith prepares to launch this highly anticipated book, he invites readers to connect with him through various platforms, including his personal website ( and social media channels. With an extensive background in finance, as well as his successful ventures in Smith Profits, Smith Comics, and Robert J. Smith Productions Companies, is well-equipped to guide readers towards achieving #1 rankings in their chosen industries and professions. He also writes for Forbes as a Member of the Forbes Business Council Smith may also be found in the Internet Movie Database

There is no doubt that the upcoming book co-authored by Robert J. Smith and the esteemed founding members of The Cialdini Institute promises to be a game-changer for those seeking to master the art of influence and persuasion. With a focus on implementing Cialdini’s proven strategies, readers can expect a wealth of knowledge and practical advice to propel them to the top of their respective fields. The most important takeaways will certainly be the proven actionable steps that will be provided to readers. Stay tuned for the release of this influential work, destined to empower individuals, and transform their professional successes.

Published by: Martin De Juan

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