In digital marketing, one name has been making waves: Matana Bracha Horowitz, a 26-year-old entrepreneur based in Israel who is transforming how small businesses approach their brand presence. Through her agency, MBZ PR, Horowitz has built a company that does more than just manage social media accounts. She crafts narratives that allow brands to genuinely connect with their audience, turning marketing into a storytelling experience that drives engagement and growth.
Horowitz didn’t start MBZ PR just to manage posts and ads; she set out to create a powerhouse of services that empower small businesses to tell their stories in a way that resonates with their audience. Recognizing that many companies struggle with fragmented services—paying separately for website design, content creation, and social media management—Matana developed an all-in-one model. Her clients, most of whom are entrepreneurs without the resources for a full marketing team, benefit from her approach as she takes on the roles of strategist, designer, photographer, and more.
For Matana, the heart of her work is brand storytelling. She believes that every business has a unique story to tell, and that story should be at the core of all marketing efforts. “Storytelling isn’t just for big brands with large budgets,” she explains. “Every business, no matter the size, has something meaningful to share. My job is to help uncover that story and tell it in a way that captures people’s attention.” Her process involves digging deep into her clients’ values, missions, and vision for the future, turning them into narratives that reach customers on a personal level.
What sets Matana apart is her personal investment in her clients’ success. She doesn’t see herself as a mere service provider; rather, she sees each project as a partnership. “For me, it’s about creating a connection. My clients know they can trust me not only to promote their business but to represent it authentically,” she shares. This commitment to authenticity has helped MBZ PR stand out in a crowded market and fostered a loyal client base that values Horowitz’s approach to marketing.
Horowitz’s emphasis on authentic storytelling appeals especially to entrepreneurs who may feel hesitant about stepping outside traditional marketing boundaries. She encourages them to view their brand’s story as a powerful tool for growth, one that doesn’t require a massive budget but does require a willingness to be genuine. “Today, people are drawn to brands that feel real, relatable, and purposeful. I help my clients embrace their unique qualities, and in turn, that helps them attract loyal customers,” she explains.
Her message to young professionals is just as inspiring: “You don’t need decades of experience or a corporate budget to make a big impact,” she insists. “At 26, I’m running a company that helps other businesses succeed, and I’m proof that you can do the same if you’re willing to work hard and learn continuously.” Matana’s journey is a testament to the power of passion, resilience, and the ability to adapt—qualities that make her a role model for aspiring marketers and entrepreneurs alike.
With an active presence on Instagram @matanabracha, Horowitz shares insights into her work, offering a behind-the-scenes look at how she helps businesses thrive through meaningful storytelling. For entrepreneurs looking to elevate their brand, Matana Bracha Horowitz and MBZ PR provide more than just marketing services; they offer a vision for how small businesses can tell stories that resonate and grow. In an industry that often focuses on quick wins, Horowitz is building a lasting legacy based on authenticity, creativity, and purpose-driven marketing.
Published by: Nelly Chavez
