By: Caroline Emerson
In a world where technology and adventure increasingly intersect, Lumi Labs has introduced a product that embodies this fusion: the Lumi-1. Launched in the spring of 2024, this innovative, portable HD smart projector has quickly become a must-have for travelers and tech enthusiasts alike. With its compact design, high-quality visuals, and impressive sales momentum, Lumi is on track to disrupt the home entertainment market.
A Projector Built for the Modern Adventurer
The Lumi-1 isn’t just another smart projector; it’s a carefully crafted device designed with the modern adventurer in mind. Co-founders Paul Crandell and Kody Amburgey, both avid travelers who own RVs and adventure vans, drew from their personal experiences to create a product that’s as functional on the road as it is at home. The result is a lightweight, portable projector that boasts high-definition 1080P visuals and can project images up to 200 inches in size.
“We wanted to create something that could turn any empty wall into an immersive entertainment experience, whether you’re camping in the mountains or hosting a movie night in your backyard,” explains Crandell, Lumi’s CEO and a seasoned executive who previously played a pivotal role in scaling GoPro through its IPO. With a background that includes helping Red Bull expand into North America, Crandell is no stranger to building massive consumer brands, and he’s bringing that expertise to Lumi.
Amburgey, Lumi’s Chief Growth Officer, adds, “Our vision was to build a projector that’s both portable and powerful. We didn’t want to sacrifice quality for convenience, and with Lumi-1, we didn’t have to.” Amburgey’s background as a former investment banker and venture capital investor turned startup operator has equipped him with the growth-hacking skills necessary to propel Lumi into the tech spotlight.
Design Meets Durability
Lumi-1’s design reflects its founders’ adventurous spirit. The projector is encased in a compact, durable frame with an attached carry strap that makes it easy to take on the go. Its aesthetic is playful, with a face-like design that adds a touch of personality, turning Lumi into the ultimate travel companion. But it’s not just about looks; Lumi-1 is built to withstand the rigors of travel, ensuring that it performs just as well in the backcountry as it does in a living room.
Despite its portability, Lumi-1 doesn’t skimp on hardware. It features high LED brightness and a large screen scale typically found in more expensive models. Additionally, the projector is equipped with 10W surround sound subwoofers, delivering an audio experience that matches its stunning visuals. “We wanted to make sure that when people use Lumi, they’re getting a fantastic experience without the excessive price tag,” says Amburgey.
Competitive Pricing and Market Disruption
One of Lumi-1’s most impressive features is its price point. At $249, Lumi-1 is positioned in the mid-range market, making it accessible to a broad audience. This competitive pricing and its high-end features position Lumi to potentially displace traditional televisions over time. “We truly believe that Lumi will change how people think about home entertainment,” says Crandell. “Why be confined to a single screen in a single room when you can take your entertainment anywhere?”
Since its launch, Lumi has experienced rapid sales growth, with the first batch of projectors almost sold out. The company has reported 100% monthly sales growth since the product hit the market, indicating that consumers are embracing this new way of experiencing entertainment. The demand for Lumi-1 is a testament to the product’s appeal and the effectiveness of Lumi Labs’ marketing and growth strategies.
Building a Strong Brand
Crandell and Amburgey are not just focused on selling projectors but building a brand. “We’re laser-focused on establishing Lumi as a name that people associate with innovation, quality, and adventure,” says Crandell. This brand-building effort is evident in every aspect of Lumi-1, from its design and functionality to its marketing and customer engagement.
Lumi Labs is also committed to continuous improvement. The company is already gathering feedback from its early adopters to refine future iterations of the projector, ensuring that it continues to meet the needs of its growing customer base. “We’re just getting started,” says Amburgey. “Our goal is to keep innovating and pushing the boundaries of what’s possible in portable entertainment.”
The Future of Entertainment is Portable
As technology continues to evolve, the way we consume entertainment is changing. Lumi-1 is at the forefront of this shift, offering a versatile, portable solution that caters to the modern, on-the-go lifestyle. With its blend of high-quality performance, thoughtful design, and accessible pricing, Lumi-1 is more than just a gadget—it’s a glimpse into the future of entertainment.
Whether you’re a frequent traveler, an outdoor enthusiast, or simply someone looking to upgrade your home entertainment setup, Lumi-1 offers a compelling alternative to traditional screens. As Lumi Labs continues to innovate and grow, it’s clear that the Lumi-1 is just the beginning. The company’s vision for a world where entertainment is as portable as it is immersive is quickly becoming a reality.
In a market crowded with tech gadgets, Lumi-1 stands out not just for what it does but also for the lifestyle it represents. And if the early sales figures are any indication, Lumi Labs is well on its way to becoming one of the big names in consumer technology.
Published By: Aize Perez
