By: Samantha Erinson
When I walked into Tree Traction’s office in Utah, I was skeptical. Marketing agencies often make big promises but end up falling short. Tree Traction, however, seems to have found the secret sauce to help tree service companies across the country grow, even during the slow months.
Founded by Brayden Fielding, this agency focuses on something others miss—local precision. “We don’t do broad ads like Google or Facebook,” Brayden told me. “We target homeowners that live close together. The companies we work with typically book jobs within a few blocks of each other which keeps their costs down.”
I sat in on a strategy session where Skyler Chapman, Tree Traction’s Head of Product, explained why their approach works so well. “We combine national demographic data with local aerial mapping to visually see which homeowners are likely to need tree services” he explains. “This means our clients aren’t wasting time driving all over—they’re getting high quality clusters of jobs that are all nearby.”
Tree Traction delivers a higher close rate on leads, above industry averages. And unlike traditional lead generation companies, Tree Traction doesn’t charge per lead or sell them to multiple companies. “We’re invested in long-term growth for our clients,” Chapman adds. “We’re not just selling leads—we’re building relationships.”
Year-Round Growth
Tree Traction’s strategy also helps tree service companies avoid the common problem of business running out in the off-season. Tyson Richards, Tree Traction’s Head of Partnerships, explained how they make this possible. “We understand how consumer buying behavior changes throughout the year and can use that data to ensure we’re advertising in the right locations at the right times. It’s part of why our clients grow so consistently, even in the winter.”
Meet Them at TCI Expo
If you’re curious to learn more, you can meet the Tree Traction team in person at the TCI Expo in Baltimore from November 6-9. “We love connecting with business owners face-to-face,” Richards says. “It’s a great chance to show how our approach can drive real growth.”
A Partnership That Works
As the day spent with Tree Traction came to an end, the effectiveness of their business strategies became evident. The feedback from their clients was overwhelmingly positive, with many reporting significant enhancements in their business operations and financial performance. Notably, a number of clients mentioned achieving considerable revenue growth within just the first year of implementing Tree Traction’s recommendations. What sets Tree Traction apart in the competitive market is their client-friendly approach to service agreements. They do not bind their clients with long-term contracts, providing a unique flexibility that allows businesses to opt out of the partnership if the results do not meet their expectations. This policy not only reflects Tree Traction’s confidence in their service quality but also aligns with their commitment to providing value and satisfaction to their clients, fostering a trust-based relationship that encourages business owners to focus on growth without the concern of restrictive commitments.
But from what I’ve seen, no one’s walking away.
Published by: Nelly Chavez
