In today’s shifting economy, a growing number of entrepreneurs are exploring digital innovation as an alternative to traditional career paths. Among the emerging leaders in this space are Arek Zabierek and Brian Zabierek, twin brothers known as The Zab Twins, who have reportedly built one of the more notable Amazon FBA portfolios of their generation.

Now in their mid-twenties, the brothers have reportedly launched over 30 private-label products, built multiple brands from scratch, and contributed to shaping how young founders across North America approach modern eCommerce.

From Flipping Sneakers to Full-Time Entrepreneurs

Raised in a working-class immigrant household in Canada, Arek and Brian were encouraged to pursue a stable career path. In their early careers, they did just that — working long hours in recruitment with aspirations of climbing the corporate ladder.

But by their early 20s, both began to feel that something was missing. The 9-to-5 life offered security but not necessarily the creativity, freedom, or ownership they were seeking.

“We didn’t start with a big idea or investors,” recalls Arek. “We started by asking, ‘What if we just tried building something on our own?’”

That curiosity led them to Fulfillment by Amazon (FBA) — a model that allows third-party sellers to ship, store, and fulfill products through Amazon’s massive infrastructure. They launched their first product in 2019, marking the start of a business journey that would eventually become their full-time focus.

Building a Scalable System — One Product at a Time

What followed was far from an overnight success story. Arek and Brian made mistakes, tested different categories, and continuously refined their process. But rather than chasing trends, they focused on building what they believed were real brands with long-term potential — using a mix of instinct, customer feedback, and tools like Jungle Scout, Helium 10, and Data Dive to guide their decisions.

Their growth appeared to stem not from viral products but from consistency. They reinvested earnings, refined operations, and developed systems that helped them launch multiple products while maintaining profitability.

Becoming Leaders in a Growing Space

As their businesses grew, so did the questions from peers. Friends, family, and eventually strangers began asking how they had achieved their results. Over time, Arek and Brian took on a new role — not just as brand builders but as educators and mentors within the Amazon seller community.

Their approach emphasized transparency, patience, and practicality — often countering the “get-rich-quick” culture that surrounds the eCommerce space.

“Our goal has never been to be loud,” says Brian. “We’ve just stayed focused on doing the work and improving where we can.”

What’s Next for The Zab Twins

Now operating across multiple product categories, The Zab Twins continue to expand their reach — not by chasing scale for its own sake, but by focusing on what they see as meaningful, sustainable growth. Their work has been acknowledged by key players in the Amazon ecosystem, including Amazon Ads, Alibaba, and leading analytics platforms.

More importantly, their story seems to resonate with a new generation of aspiring founders who value flexibility, creativity, and digital ownership over traditional career trajectories.

At a time when many are questioning the future of work, Arek Zabierek and Brian Zabierek offer an example of what can be possible when curiosity meets consistency — and when young entrepreneurs decide to bet on themselves.

Published by Stephanie M.