Keryn Lynn has over 15 years of multifaceted experience in local business management, bringing a comprehensive understanding of the unique challenges and opportunities in managing small and mid-sized local businesses. This extensive background forms the foundation of her abilities as a Fractional CMO, navigating complex market dynamics and spurring consistent business growth. As a Digital Marketing Professional, Keryn has spent years leveraging digital platforms to enhance brand visibility and drive strategic marketing outcomes. The culmination of her marketing agency led to the foundation of MKM Advertising—your connection to a broader world of advertising.
Keryn’s recent acceptance into Clemson’s MBA Digital Brand Communications program marks the beginning of a new chapter; as her educational journey advances, her perspective on marketing broadens. Demonstrating her commitment to the success of all businesses she connects with, Keryn wants to show local businesses the power of hiring a Fractional CMO. At MKM Advertising, her blend of hands-on management experience, digital marketing proficiency, and advanced business education uniquely positions her to offer innovative and effective marketing solutions tailored to the evolving needs of her clients.
The genesis of MKM Advertising came in concordance with the tumultuous times of the COVID-19 pandemic. Like many, Keryn found herself navigating the unprecedented challenges of homeschooling, which necessitated a pivot towards a more flexible and remote working arrangement. This period of adaptation wasn’t just about finding new ways to work; it became a catalyst for reimagining marketing strategies for the digital age. She saw a golden opportunity to leverage her expertise in a way that could benefit not just one, but many businesses grappling with similar challenges. Informed by a global pandemic, MKM shifts to help businesses adjust to radical changes in their strategic needs.
Her initial business adversity was not just about setting up a business from scratch but doing so in a domain where the concept of a “Fractional CMO” and remote marketing strategists was new and unfamiliar. The skepticism surrounding remote executive-level roles was palpable. Clients were initially wary of entrusting a critical segment of their operations—marketing—to a remote professional, regardless of the cost-effectiveness and flexibility this arrangement offered.
Since then, the strategy is more accepted, and her successes help all sorts of local businesses instantly increase their engagement. Hiring a Fractional CMO gives not only flexibility and cost efficiency but also a breadth of expertise and strategic insight that could be brought to businesses without the overhead of a full-time executive. Keryn is all about trust when it comes to setting up a marketing partnership.
Showcasing successful case studies and maintaining her growing network of satisfied clients is instrumental in illustrating the value and effectiveness of the services at MKM Advertising. Keryn is happy to disprove skepticism about the viability of a remote C-suite service and demonstrate the transformative potential of adaptive marketing strategies in a rapidly evolving business landscape.
The apex of Keryn’s distinction in the marketing industry is the innovative concept of a fractional CMO. It gives a significantly more cost effective route than in-house staffing. By opting for a fractional CMO, companies can significantly reduce their overhead expenses without compromising on the quality and strategic depth of their marketing efforts. With saved resources, investing in other critical areas of business can spur growth and innovation. MKM Advertising is a testament to the tangible benefits of flexibility, cost efficiency, and strategic acumen. This marketing perspective not only challenges the status quo but also provides a viable path for businesses, especially small to medium-sized enterprises, to access top-tier marketing expertise affordably.
Keryn Lynn has developed a holistic view of business operations as a direct result of a comprehensive business management and digital marketing. With multiple certifications, she develops marketing strategies that are not only innovative but also deeply integrated with a company’s overall objectives. This holistic approach ensures that marketing efforts are aligned with broader business goals, leading to more effective outcomes.
One of the most defining moments in Keryn’s career came immediately into the COVID-19 pandemic. In a particular instance where a long-standing client faced the daunting task of pivoting their entire marketing strategy to adapt to the new digital-first reality, she planted the seed that would become MKM. They were skeptical about the effectiveness of transitioning to a model that heavily relied on remote collaboration and a fractional CMO approach, initially. The success of Keryn’s venture with this client represents her business aptly—she took their goals and gave the business the means for sustained growth moving forward. It convinced one more person of the efficacy of a Fractional CMO.
In the coming years, Keryn envisions MKM Advertising as a pivotal force in the marketing industry, dynamically evolving alongside the ever-changing needs of local businesses. Her philosophy relies on getting to know the rhythms and heartbeats of local businesses so she can make powerful positive connections and embolden her own advertising techniques. The aim of MKM is to demystify the process of digital marketing, making it accessible, understandable, and actionable for businesses of all sizes. As someone continuing to educate, Keryn is the perfect spearhead for this project. With this persistent approach, she looks to change more and more businesses into success stories.
Published by: Khy Talara
