By: AK Infinite
Franchising continues to stand out as a transformative model in the business world, offering aspiring entrepreneurs a proven path to success through established brand equity and operational support. By leveraging a franchisor’s established business model, franchisees gain access to ready-made systems, marketing strategies, and ongoing training, significantly reducing the risks of starting a new business. This collaborative approach fosters business growth and empowers individuals to capitalize on market opportunities with the backing of a recognized brand, making franchising a compelling avenue for entrepreneurial ventures in today’s competitive landscape.
For aspiring entrepreneurs looking to invest wisely, a franchise broker serves as a crucial ally, offering specialized guidance and invaluable resources. Keith Liscio, a seasoned franchise broker, exemplifies these professionals’ pivotal role in matching candidates with suitable franchise opportunities.
Photo Courtesy: Keith Liscio
“My goal is not just to sell a franchise but to create successful business owners,” shares Keith Liscio, the founder and president of Excelsior Franchise Center. Keith has a unique approach that blends consulting with brokerage services, facilitating connections between candidates and over 800 diverse franchise opportunities. Using tools like the Zorakle assessment, he evaluates candidates’ values, competencies, and preferences to ensure optimal franchise matches. As a broker there is no charge for using Keith’s services. When a franchise is awarded, its franchise partner will pay him a fee from its marketing budget.
Franchise selection isn’t merely about choosing big-name brands with high visibility. Keith emphasizes that lesser-known or emerging franchises can often offer more profitable opportunities tailored to individual strengths and market demands.” While large, well-established brands usually have great business models, they may not provide the best franchise opportunities, especially for someone just starting out. Many smaller, emerging brands offer much higher profit potential at a significantly lower cost. The payback period for brands like this is often much shorter, making them great investments,” says Keith.
Educating candidates is a cornerstone of Keith’s process. Beyond identifying potential franchises, he provides comprehensive presentations and guides clients through crucial steps such as legal and financial considerations. The Business Ownership Accelerator program streamlines this journey, ensuring candidates are well-prepared for franchise ownership.
A critical aspect of Keith’s role is navigating the franchise disclosure document (FDD) and franchise agreement. As Keith recommends, specialized franchise attorneys play a pivotal role in this process, offering cost-effective expertise that ensures clarity and mitigates risks in franchise contracts.
Keith’s success stories underscore the transformative impact of his services. For instance, a former corporate professional transitioned into franchise ownership with Keith’s support, overcoming initial challenges through strategic coaching and franchisor intervention. Today, she ranks among the top franchisees, showcasing the potential for success with dedicated support and guidance.
Similarly, Keith assists couples and individuals in finding franchises aligned with their skills and aspirations. By understanding clients’ unique strengths and preferences, he navigates challenges such as mismatched franchise expectations, ensuring a tailored fit that maximizes entrepreneurial potential.
Navigating state-specific franchise regulations adds another layer of complexity, particularly in states like New York and California. Keith’s expertise extends to advising on these nuances, ensuring candidates explore viable franchise options compliant with regional business climates.
Keith’s philosophy transcends mere transactional brokerage; it aims to foster successful business ownership. His dedication to ongoing support and strategic intervention highlights the enduring value of his role beyond initial franchise placement.
Partnering with a franchise broker like Keith Liscio offers aspiring entrepreneurs targeted research, market analysis, and efficient decision-making support. Whether navigating franchise agreements or identifying optimal business fits, Keith’s expertise ensures candidates embark on their entrepreneurial journey with clarity and confidence.
For those ready to unlock their future in franchising, leveraging the insights of a franchise broker proves indispensable in navigating the path to entrepreneurial success. Contact Keith today at: https://www.excelsiorfranchisecenter.com/contact-us/
Published by: Nelly Chavez
