By: Amy Peralta
Market research is fundamentally transforming as artificial intelligence (AI) reshapes how businesses gather and analyze competitive intelligence. While traditional market analysis often requires weeks or months of manual data collection and interpretation, new AI-powered platforms are delivering insights in minutes, democratizing access to sophisticated market research capabilities.
Setting the pace for this technological shift, Orderfox’s artificial intelligence platform Gieni processes data from over 20 million companies and 470 million individual profiles, providing market intelligence capabilities previously reserved for large corporations. Gieni combines advanced language processing with specialized databases to deliver real-time business insights through an AI-powered chatbot interface.
Breaking New Ground in Market Intelligence
“Market research has traditionally been bottlenecked by the manual effort required to aggregate and analyze large datasets,” explains Tino Baechtold, chief product officer of Orderfox. “Gieni’s ability to break down complex queries into hundreds of simultaneous searches fundamentally changes how businesses access market intelligence.”
According to company documentation, Gieni employs GraphRag and large language models to process user queries. This enables simultaneous analysis of multiple data sources, including social media trends, customer feedback, and industry reports. This systematic approach allows the platform to deliver targeted insights for specific industries and market segments.
The system originated in the manufacturing sector but has since expanded to serve broader business intelligence needs. “Gieni’s specialized databases now cover every major industry vertical,” notes Baechtold. “This allows companies of all sizes to access the kind of comprehensive market data that previously required significant research budgets.”
Transforming Research Through Innovation
Photo Courtesy: Orderfox / Gieni AI
Gieni’s interactive dashboard generates personalized visualizations that transform complex data into actionable insights. These dynamic displays adapt instantly to new information, providing unprecedented visibility into market dynamics and competitive landscapes.
“Traditional market research often takes weeks or months to compile meaningful insights,” says Chief Innovation Officer Tomas Polach. “Our system can analyze vast amounts of data and generate actionable reports within minutes. Business leaders can generate comprehensive reports covering market analysis, competitive intelligence, and technology comparisons with a single click.”
The latest CRM booster feature strengthens client connections by automatically enriching databases with current, relevant market intelligence. Baechtold notes it helps businesses discover untapped markets and understand competitor product usage patterns across industries.
Democratizing Enterprise-Grade Intelligence
Photo Courtesy: Orderfox / Gieni AI
Gieni makes sophisticated market research accessible to organizations of all sizes. Its intuitive chatbot interface allows users to effortlessly discover crucial data from specialized databases that were once exclusive to large corporations. “Small and medium-sized enterprises can now access the same caliber of market intelligence as major corporations,” explains Polach. “Our specialized databases cover every industry, enabling companies to make data-driven decisions that were previously impossible without substantial research budgets.”
Internal testing data from Orderfox shows Gieni can process natural language queries and generate comprehensive reports without requiring expertise in data analytics or market research methodology. This accessibility represents a significant shift from traditional market research approaches that often demanded specialized training.
Gieni’s design reflects broader changes in how businesses access and utilize market intelligence. Its semantic search and zero-shot classification capabilities ensure maximum precision across all sectors, while its ability to aggregate and contextualize internet-wide data sets new standards for market research accuracy.
Data-driven decision-making has become the cornerstone of modern business strategy, and Gieni is empowering businesses with efficient market intelligence. “The ability to process and contextualize massive amounts of market data in real time is becoming essential for strategic planning,” explains Polach. “We want to put advanced market intelligence in the hands of any business that needs it.”
Through continuous AI development and specialized database expansion, combined with user-friendly interfaces, Gieni has refined the conduct of market research. The platform has shown how it can make sophisticated market research tools accessible to businesses regardless of their size or resources.
Published by Charlie N.
